100+ Consideration sets PowerPoint (PPT) Presentations, Consideration sets PPTs

Consideration sets - PowerPoint PPT Presentation

Naturalistic Decision Making

Naturalistic Decision Making. What is decision making?. Given some set of options, pick one. How is it studied? Give people sets of options, let them pick one. How is the set of options constructed? What leads to satisfaction with the choice? Do people make good decisions?

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A portfolio of 4 devices fully addresses over 90% of all Consideration Sets

A portfolio of 4 devices fully addresses over 90% of all Consideration Sets. Looking left to right on the chart, adding an incremental device shows the increase in the number of Consideration Sets fully addressed. If only Device I is offered, 63% of Consideration Sets are addressed.

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136 views • 1 slides

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Consideration sets - PowerPoint PPT Presentation

Naturalistic Decision Making

A portfolio of 4 devices fully addresses over 90% of all Consideration Sets