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[Report] The Rise of Digital Influence, by Brian Solis

[Report] The Rise of Digital Influence, by Brian Solis

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. "The Rise of Digital Influence," the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and to define and measure strategic digital influence initiatives.

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354 views • 33 slides
Joining the dots among connected consumers

Joining the dots among connected consumers

Joining the dots among connected consumers. From the Big Data Economy to Personal Data Economy. Ryan Garner, Research Director Ryan.garner@gfk.com GfK UK. Connected c onsumer is here but data is disconnected.

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198 views • 11 slides
Meet the connected consumers!

Meet the connected consumers!

Meet the connected consumers!. How Tablets, Smartphones and Facebook are changing the way consumers shop across retail categories. Index. Connected consumer profile Preferences, attitudes and current habits of the connected consumers

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92 views • 8 slides

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