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Concave downward response curve - PowerPoint PPT Presentation

ADVERTISING: Budgeting to Achieve Specific Objectives

ADVERTISING: Budgeting to Achieve Specific Objectives. General Budget Strategies. Top Down Sales Goals Return on Investment Bottom up (Goal Based). 1. Top-Down Budgeting. The Promotion Budget Is Set to Stay Within the Spending Limit. Top Management Sets the Spending Limit.

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299 views • 18 slides

Establishing Objectives and Budgeting for the Promotional Program

07. Establishing Objectives and Budgeting for the Promotional Program. Characteristics of Objectives. Specific. Attainable. Measurable. Realistic. Quantifiable. 7- 2. Sales vs. Communications Objectives. Sales Objectives. Communications Objectives. Primary goal is increased sales

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248 views • 15 slides

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Concave downward response curve - PowerPoint PPT Presentation

ADVERTISING: Budgeting to Achieve Specific Objectives

Establishing Objectives and Budgeting for the Promotional Program