'Competitive marketing strategies' presentation slideshows

Understanding Customer Needs and Online Behaviour

465 views • 31 slides

CREATING COMPETITIVE ADVANTAGE

CREATING COMPETITIVE ADVANTAGE. Kotler, P. & Armstrong, G., 2006, Principles of Marketing , New Jersey: Pearson Education, Inc., Ch.17. OBJECTIVES OF THE SESSION. After attending the session, students should be Able to:

799 views • 20 slides

Identify Market Needs

The process of segmenting and targeting connects marketing actions to Identification of marketing needs. Steps in Segmenting & Target Markets Form prospective buyers into segments Form products to be sold into groups Develop a market-product grid and Estimate size of markets

683 views • 19 slides