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Chapter 15: Personal Selling

Chapter 15: Personal Selling. Sales Is Important!. Weak Revenues = No Firm Sales is often the largest marketing expense Selling mistakes increase costs and lose revenues 1 in 10 workers are in sales Sales is the #1 job of AU grads Salespeople can earn very high incomes

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Company 3 1 - PowerPoint PPT Presentation

Chapter 15: Personal Selling