100+ Companies market benefits PowerPoint (PPT) Presentations, Companies market benefits PPTs

Companies market benefits - PowerPoint PPT Presentation

Basic Marketing Concepts

Basic Marketing Concepts. Customers vs. Consumers. Customers BUY the product. Consumers USE the product. What is a Market ?. All potential customers who share common needs and wants, and who have the ability and willingness to buy the product, are considered a market.

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342 views • 32 slides

Market Segmentation

Market Segmentation. Dividing the market into small, manageable segments. Describe This Customer. Watches a lot of late night tv. Loves to eat snack foods. Shops at discount stores for clothing & food. Drinks generic coffee morning and evening. Bowls with buddies on Tuesday nights.

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247 views • 18 slides

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Companies market benefits - PowerPoint PPT Presentation

Basic Marketing Concepts

Market Segmentation