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Communications mix - PowerPoint PPT Presentation

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 17 Designing and Managing Integrated Marketing Communications. Kotler Keller. Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?

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1.29k views • 36 slides
MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 17 Designing and Managing Integrated Marketing Communications. Kotler Keller. Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?

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574 views • 36 slides
INTEGRATED MARKETING COMMUNICATIONS

INTEGRATED MARKETING COMMUNICATIONS

INTEGRATED MARKETING COMMUNICATIONS. LECTURE 1: MARKETING COMMUNICATIONS IN CONTEXT. Objectives. At the end of this input the participant will be able to: have an understanding of the philosophy behind the module and the basic communications mix

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609 views • 31 slides
Chapter 19

Chapter 19

Chapter 19. Designing and Managing Integrated Marketing Communications. Learning Objectives. What is the role of marketing communications? What is the marketing communications mix? How do marketing communications work? What are the major steps in developing effective communications?

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284 views • 28 slides
MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 17 Designing and Managing Integrated Marketing Communications. Kotler Keller. Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?

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594 views • 25 slides
Marketing Communication

Marketing Communication

Marketing Communication. Integrated Marketing Communications Design and management of all communications around core values and identity. COMMUNICATE VALUES. DELIVER VALUES. BUSINESS. CUSTOMER. EXCHANGE. CREATE VALUES. U NDERSTAND CUSTOMERS. THE MARKETING CYCLE.

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324 views • 21 slides

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