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Chapters 6 & 7: Behavioral Processes in Marketing Channels

Chapters 6 & 7: Behavioral Processes in Marketing Channels. Major Topics. Challenges of Managing Channels Marketing Channels as a Social System - A Conceptual Framework Major Building Blocks of the Framework* Economic Structure Economic Process Political Structure Political Process.

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Commitmentfocal firm - PowerPoint PPT Presentation

Chapters 6 &amp; 7: Behavioral Processes in Marketing Channels

Chapters 6 & 7: Behavioral Processes in Marketing Channels