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Channel intermediaries displace traditional - PowerPoint PPT Presentation

Principles of Marketing

Principles of Marketing

12. Principles of Marketing. Marketing Channels and Supply Chain Management. Supply Chains and the Value Delivery Network. Supply Chain Partners

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652 views • 58 slides
Chapter Twelve

Chapter Twelve

Chapter Twelve. Marketing Channels Delivering Customer Value. Supply Chain Partners. The supply chain consists of two types of partners: Upstream partners include raw material suppliers, components, parts, information, finances, and expertise to create a product or service

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455 views • 33 slides
Chapter Twelve

Chapter Twelve

Chapter Twelve. Marketing Channels Delivering Customer Value. Supply Chain Partners. The supply chain consists of two types of partners: Upstream partners include raw material suppliers, components, parts, information, finances, and expertise to create a product or service

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506 views • 32 slides
Chapter Twelve

Chapter Twelve

Chapter Twelve. Marketing Channels Delivering Customer Value. Supply Chain Partners. The supply chain consists of two types of partners: Upstream partners include raw material suppliers, components, parts, information, finances, and expertise to create a product or service

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326 views • 32 slides
Distribution Channels

Distribution Channels

Distribution Channels. Distribution Channels. A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption. Channel decisions affect other marketing decisions involve long-term commitments.

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874 views • 26 slides

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