'Channel functions' presentation slideshows

MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 12. Marketing Channels and Supply Chain Management. CHAPTER. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Explain what a marketing channel is

628 views • 62 slides

Designed by Eric Brengle B-books, Ltd.

10. Marketing Lamb, Hair, McDaniel. Designed by Eric Brengle B-books, Ltd. Prepared by Amit Shah Frostburg State University. Marketing Channels. CHAPTER 13. Learning Outcomes. Explain what a marketing channel is and why intermediaries are needed

523 views • 52 slides

Lamb, Hair, McDaniel

Lamb, Hair, McDaniel. 2010-2011. CHAPTER 13. Marketing Channels. Learning Outcomes. LO 1 Explain what a marketing channel is and why intermediaries are needed LO 2 Define the types of channel intermediaries and describe their functions and activities

753 views • 45 slides

526 views • 26 slides

Distribution Strategy

746 views • 25 slides

Chapter Objectives

Marketing Channels and Supply Chain Management. CHAPTER 13. Chapter Objectives. Describe the types of marketing channels and the roles they play in marketing strategy. Outline the major channel strategy decisions. Describe the concepts of channel management, conflict, and cooperation.

408 views • 16 slides

DISTRIBUTION POLICY

DISTRIBUTION POLICY. D. Distribution policy. Includes two sets of activities: (1) logistics (2) selection and management of channels of distribution. Policy involves two main decisions:. Those related to design Direct or Indirect Those related to management.

341 views • 13 slides