'Category accentuation' presentation slideshows

Stereotype Formation

268 views • 10 slides

Explain the formation of stereotypes and their effect on behaviour .

Stereotypes. A stereotype is defined as a social perception of an individual in terms of membership or physical attributes. It is a generalisation that is made about a group and then attributed to members of that group. . Explain the formation of stereotypes and their effect on behaviour .

790 views • 8 slides

Social Identity Theory

Social Identity Theory. Tajfel et al 1979. Social Identity Theory. The theory is based on four interrelated concepts: Social categorization Social identity Social comparison Positive distinctiveness . TAJFEL. Social Categorization.

492 views • 8 slides