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MD253/MK252 Electronic Commerce March 22, 2006 Strategy & the Internet

MD253/MK252 Electronic Commerce March 22, 2006 Strategy & the Internet. Topics Covered. E-Commerce & The Five Forces of Industry Competitiveness Operational Effectiveness & Strategic Positioning Resources for Competitive Advantage Characteristics Examples of key resources The Value Chain

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Buyers substitute - PowerPoint PPT Presentation

MD253/MK252 Electronic Commerce March 22, 2006 Strategy &amp; the Internet

MD253/MK252 Electronic Commerce March 22, 2006 Strategy & the Internet