'Building customer' presentation slideshows

MARKETING MANAGEMENT

MARKETING MANAGEMENT. 5 Creating Customer Value, Satisfaction, and Loyalty. Building Customer Value, Satisfaction, and Loyalty. Figure 5.1 Organizational Charts. Figure 5.2 Determinants of Customer Perceived Value. Steps in a Customer Value Analysis.

378 views • 36 slides

Growth of Internet and Web.

Growth of Internet and Web. Principles in Successfully Managing E-Business. All e-projects must be aligned with business objectives and improving customer satisfaction should be a key metric in measuring success

532 views • 24 slides

Building Customer Satisfaction through Quality, Service, and Value

Building Customer Satisfaction through Quality, Service, and Value. Objectives. Define value & satisfaction - understand how to deliver them The nature of high-performance businesses How to attract & retain customers Improving customer profitability Total quality management. Image value.

228 views • 14 slides

BUILDING CUSTOMER SATISFACTION VALUES AND RETENTION (TOPIC 2)

325 views • 12 slides

Chapter 5

Chapter 5. Creating customer value, satisfaction, and loyalty. Building customer value, satisfacation, and loyalty Traditional vs Modern customer oriented organization chart. Creating customer value, satisfaction, and loyalty. Customer Perceived value (CPV) ?

342 views • 12 slides

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233 views • 6 slides