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Brand switching - PowerPoint PPT Presentation

Chapter 9

Chapter 9

Chapter 9. Sales Promotions. Consumer Promotions Defined. An incentive or an enticement that encourages a consumer or end user to either select or purchase a product. F I G U R E 9 . 1. Types of Consumer Promotions. Coupons Premiums Contests and sweepstakes Refunds and rebates

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336 views • 33 slides
Solutions Markov Chains 1

Solutions Markov Chains 1

0. 1. 3. 2. Solutions Markov Chains 1. 16.4-1) Given the following one-step transition matrices of a Markov chain, determine the classes of the Markov chain and whether they are recurrent. a. b. . All states communicate, all states recurrent. 0. 1. 2.

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421 views • 14 slides
Brand Switching

Brand Switching

Brand Switching. Ted Mitchell. Switching & Loyalty. Even The Most Brand Loyal Customer has Some Probability of Switching The Cost of Keeping a Profitable Customer is Almost Always Lower than the Cost of Attracting a New Profitable Customer. Switching. Switching brands Coke - Pepsi

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416 views • 13 slides
Toyota in the future

Toyota in the future

Toyota in the future. By Jeni, Kimberly & Mussa. Our Future. To Gain Market Share And Maintain our Leadership position through a strong promotional strategy focusing on going Green. New Product Strategy.

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215 views • 13 slides
Estimating Cannibalization Rates for Pioneering Innovations

Estimating Cannibalization Rates for Pioneering Innovations

Estimating Cannibalization Rates for Pioneering Innovations. Harald van Heerde (University of Waikato)* Shuba Srinivasan (Boston University) Marnik Dekimpe (Tilburg University & KU Leuven). Marketing Science-to-Practice (S2P) 2012.

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300 views • 8 slides
Markov Analysis

Markov Analysis

Markov Analysis. Overview. A probabilistic decision analysis Does not provide a recommended decision Provides probabilistic information about a decision situation that can aid the DM Applicable to systems that exhibit probabilistic movement from one state to another, over time

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274 views • 6 slides

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