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Chapter 4: Marketing on the Web

Chapter 4: Marketing on the Web. Objectives. In this chapter, you will learn about: When to use product-based and customer-based marketing strategies Communicating with different market segments Customer relationship intensity and the customer relationship life cycle

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610 views • 38 slides

Supply Chain Management Dr Benn Lawson, University of Cambridge b.lawson@jbs.cam.ac.uk

Veolia Imperial Pathfinder (VIP) Programme. Supply Chain Management Dr Benn Lawson, University of Cambridge b.lawson@jbs.cam.ac.uk. Does supply chain performance matter? How do you collaborate and build alignment across supply chain partners? Key levers for managing supplier relationships

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547 views • 33 slides

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Brand leveraging - PowerPoint PPT Presentation

Chapter 4: Marketing on the Web

Supply Chain Management Dr Benn Lawson, University of Cambridge b.lawson@jbs.cam.ac.uk