'Brand communities' presentation slideshows

Value Creation Practice in Brand Community

Value Creation Practice in Brand Community. Reza Ashari Nasution , PhD School of Business and Management Institut Teknologi Bandung. National Marketing Conference, Prasetya Mulya Business School, Jakarta, 14 February 2013. Outline. Research Background Literature Study Research Method

367 views • 36 slides

Customer Based Brand Equity

Customer Based Brand Equity . Chapter 2. Customer Based Brand Equity. The differential knowledge that brand knowledge has on the marketing of that brand. Differential Knowledge Response to marketing . Making a Strong Brand . Brand awareness Brand Image. Sources of Brand Equity.

653 views • 30 slides

Chapter 6

Chapter 6. Crafting Messages for Electronic Media. Learning Objectives. Using electronic media in business Using networking, UGC, and Q&A sites Creating effective e-mail messages Creating effective IM and text messages Creating business blogs and microblogs Creating effective podcasts .

547 views • 30 slides

Part Two: Chapter Six Online Branding

Internet Marketing & e-Commerce Ward Hanson Kirthi Kalyanam Requests for permission to copy any part of the material should be addressed to: PERMISSIONS DEPARTMENT THOMSON BUSINESS and ECONOMICS 5109 Natorp Boulevard Mason, OH 45040 Phone: (800) 423-0563. Part Two: Chapter Six Online Branding.

367 views • 29 slides

Chapter 11 Reference Groups and Family References

Chapter 11 Reference Groups and Family References. What Is a Group?. Two or more people who interact to accomplish either individual or mutual goals A membership group is one to which a person either belongs or would qualify for membership

828 views • 28 slides

Bernd Schmitt Columbia Business School

Experiential. Marketing.

1.09k views • 28 slides

MySpace The Momentum Effect

395 views • 28 slides

Marketing Management

1.04k views • 21 slides

Viral Video and Messages: Content That Gets Forwarded

Viral Video and Messages: Content That Gets Forwarded. Owen Mack, Co-Founder/Strategic Chief coBRANDiT social media video. How are brands and companies using web video to reach an opt-in audience? What are the most innovative strategic uses of social media web video?

252 views • 13 slides

Conclusions and Future Prospects

Conclusions and Future Prospects. Van Den Bulte Wuyts. Summary observations. Pattern of ties among people and among organizations matter. General themes:

336 views • 8 slides