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Brand bpush plan a - PowerPoint PPT Presentation

Part 2 of The Great New Debate!

Part 2 of The Great New Debate!. Ted Mitchell. Two Types of Budget Problems. 1 ) SBU Strategic Tasks of a ) Choosing the Budget for the Period b ) Making Incremental Changes 2 ) Allocating Budget between Projects at the Business Level and the Corporate level.

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476 views • 36 slides

A Typology of Methods for Setting P romotion Budgets And The Great New Debate!

A Typology of Methods for Setting P romotion Budgets And The Great New Debate!. Ted Mitchell. Three Major Approaches. Cost-Based Methods (AKA Forecasted Sales Methods) Competitive-Based Methods (AKA Market Share methods) Customer-Based Methods (AKA Demand-Based Methods).

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284 views • 19 slides

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Brand bpush plan a - PowerPoint PPT Presentation

Part 2 of The Great New Debate!

A Typology of Methods for Setting P romotion Budgets And The Great New Debate!