'Augmented product' presentation slideshows

THE PRODUCT

THE PRODUCT. Products are almost always combinations of the tangible and intangible. The entire package is sometimes referred to as the augmented product. The mix of tangibles and intangibles in the augmented product varies from one product or service to another. THE PRODUCT.

1.07k views • 82 slides

Principles of Marketing

Principles of Marketing. Lecture-20. Summary of Lecture-19. Marketing Mix 4 Ps. Levels of Products. Augmented Product. Installation. Packaging. Features. Brand Name. Delivery & Credit. After- Sale Service. Core Benefit or Service. Quality Level. Design. Warranty. Core

691 views • 58 slides

Layers of Product Concept

564 views • 51 slides

RURAL MARKETING STRATEGIES

RURAL MARKETING STRATEGIES. RURAL MARKETING STRATEGIES. Product. Price. Promotion. Physical. Marketing Mix.

531 views • 34 slides

Product and Service Strategies

Product and Service Strategies. Chapter Objectives. What are products and services? What are their categories? How do firms manage all of their products and services? What are the steps in the best development process for new products? What is the product life cycle, and how is it used?.

556 views • 25 slides

Product and Brand Management

Product and Brand Management . Unit 1 Lecture 2 Levels of a product & product mix. Unit 1 - Syllabus. Levels of a product, product mix. . Levels of a product.

345 views • 20 slides

What is Marketing?

What is Marketing?. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organizational objectives (AMA)

187 views • 18 slides

Value & The Consumer Value Framework

Value & The Consumer Value Framework. Chapter 2. Consumer Value Framework. Consumer Value Framework What is it? See slide Relationship Marketing/Management Relationship quality. Consumer Value Framework. Internal Influences AKA Psychological External Influences Social & Situational

393 views • 12 slides

Chapter 12

Chapter 12. Creating Products for Consumers in Global Markets. Creating Products for Consumers in Global Markets. I. Brand Strategies II. Country of Origin Effects III. Methods of Naming Brands IV. The Product Components Model. Brand Strategies. Global Brands. National Brands.

266 views • 12 slides

Effects of the 2Is on Product

236 views • 12 slides

Value & The Consumer Value Framework

Value & The Consumer Value Framework. Chapter 2. Consumer Value Framework. Consumer Value Framework What is it? See slide Relationship Marketing/Management Relationship quality. Consumer Value Framework. Internal Influences AKA Psychological External Influences Social & Situational

307 views • 12 slides

Value & The Consumer Value Framework

Value & The Consumer Value Framework. Chapter 2. Consumer Value Framework. Consumer Value Framework What is it? See slide Relationship Marketing/Management Relationship quality. Consumer Value Framework. Internal Influences AKA Psychological External Influences Social & Situational

124 views • 12 slides