'Application approach' presentation slideshows

Personal Views on the Test Plan

217 views • 14 slides

Segmentation and Positioning

Segmentation and Positioning. Why do we need to segment?. Because different consumer groups needs are different To maintain focus on the customer target segment To customise advertising according to target segment. Segmentation is a spectrum. Concentrated marketing Differentiated marketing

197 views • 10 slides

Segmentation and Positioning

Segmentation and Positioning. Why do we need to segment?. Because different consumer groups needs are different To maintain focus on the customer target segment To customise advertising according to target segment. Segmentation is a spectrum. Concentrated marketing Differentiated marketing

108 views • 10 slides