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Apple case study - PowerPoint PPT Presentation

Session13: Portfolio Strategy and Unique Selling Propositions

Manning School of Business. Session13: Portfolio Strategy and Unique Selling Propositions. Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45. Today. Go over mid-term quiz Discussion on portfolio strategy Group workshop on portfolio strategy

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376 views • 22 slides

4/20 Warm-up

4/20 Warm-up. Identify 2 competitors in the same market. Explain how your business distinguishes itself from its competitors What do they want people to believe?. Key Product Marketing Concepts. Product Positioning Product in relationship to competitors. Product Life Cycle

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342 views • 19 slides

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Apple case study - PowerPoint PPT Presentation

Session13: Portfolio Strategy and Unique Selling Propositions

4/20 Warm-up