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All days sample size - PowerPoint PPT Presentation

PLANNING 101

PLANNING 101. TARPS, 1+ REACH AND FREQUENCY. Total TARPs are always a sum of 1+ reach (the number of people who saw your ad) multiplied by average frequency (the number of times they saw the ad) - In this example - 80% 1+ reach, 2.5 Average Frequency and 200 TARPs - 80 x 2.5 = 200

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All days sample size - PowerPoint PPT Presentation

PLANNING 101