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Advertising response - PowerPoint PPT Presentation

Advertising Budget Decisions Pricing Decisions

Advertising Budget Decisions Pricing Decisions

The Marketing Mix. Advertising Budget Decisions Pricing Decisions Sales Resource Allocation Decisions: CallPlan, ReAllocator Promotion Decisions. Advertising Spending Decisions. Advertising Response Functions Advertising in Practice Adbudg and Blue Mountain Coffee

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906 views • 90 slides
Advertising Decisions

Advertising Decisions

Advertising Decisions. Introduction to ad copy design Enhance hair conditioner ADCAD system. Advertising. Advertising interacts with other mix elements: Personal selling (especially for industrial products) Branding (advertise the brand/company?)

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815 views • 51 slides
Chapter 7

Chapter 7

Chapter 7. Nonlinear Optimization Models. Introduction.

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405 views • 40 slides
ghd: Effectiveness

ghd: Effectiveness

ghd: Effectiveness. How newspapers ensured ghd was at the top of the shopping list. ghd successfully strengthened their premium, market leading position in the run-up to Christmas through a relatively low cost multi-media campaign .

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351 views • 24 slides
Planning Media Strategy: Finding Links to the Market

Planning Media Strategy: Finding Links to the Market

How communications media help advertisers achieve marketing and advertising objectives. Chapter. Planning Media Strategy: Finding Links to the Market. Chapter 9 Objectives. Describe how a media plan helps accomplish objectives. Explain the importance of creativity in media planning.

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635 views • 23 slides
Web 2.0 NYC: Man Vs Machine

Web 2.0 NYC: Man Vs Machine

Web 2.0 NYC: Man Vs Machine. Jim Barnett, Turn Tim Hanlon, Denuo/Publicis Mike Kelly, Clearmeadow Partners David Kidder, Clickable Moderator Max Kalehoff, Clickable. What is Advertising 2.0?. The advertising response to Web 2.0. Individual masses to masses of individuals.

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159 views • 6 slides

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