'Ad spending' presentation slideshows

Philip Lader

Philip Lader. Chairman. Sir Martin Sorrell. CEO, WPP. Strategic Priorities. Short term: to capitalise on the 2004 to 2006 up-turn Medium term: to continue to successfully integrate acquired companies

763 views • 62 slides

JOMC 172

JOMC 172 Advertising Media You cannot overstate the importance of media to the advertising industry. Until it runs in the media, it is not advertising. Follow the money. Changing role: 1960s vs. today. Making creative more effective. What do the experts say?

784 views • 43 slides

Chapter 11

Chapter 11. Oligopoly. Define market structures. Number of sellers Product differentiation Barrier to entry. Types of Market Structure. Oligopoly:. A small number of firms mutually dependent on one another, and each has a substantial market share. Characteristics of Oligopoly.

581 views • 43 slides

Online is the New Primetime Gian Fulgoni Chairman

533 views • 40 slides

Marketing Management

711 views • 38 slides

MarketWatch

433 views • 31 slides

T h e F U T U R E o f P R I N T

434 views • 30 slides

538 views • 27 slides

TNS Media Intelligence/CMAG Election 2006 Evan Tracey, TNS Media Intelligence

2006TVB Forecast Conference. TNS Media Intelligence/CMAG Election 2006 Evan Tracey, TNS Media Intelligence. TNS Media Intelligence/CMAG. Located in Arlington, VA Providing political research since 1997 Track and analyze political public affairs and issue-advocacy advertising

390 views • 26 slides

Methodology for Borrell Data

Methodology for Borrell Data. Borrell Methodology. 11/30/2011. The Borrell Ad Spend Model. Under continuous development since 1984 NAA Lifetime Achievement Award to chief architect Kip Cassino, Executive Vice-President In long-term use by major media companies

265 views • 26 slides

Chapter 18

Chapter 18. Global Advertising. Introduction. The top world wide markets began spending more than 50% of their advertising dollars outside the U.S. in the early 1990s. Non-U.S. gross income of the top 500 agencies reached $9 million as the twentieth century drew to a close.

572 views • 25 slides

Marketing Plan

Marketing Plan. Your Name. Market Summary. Market: Past, present, and future Review changes in market share, leadership, players, market shifts, costs, pricing, and competition. Product Definition. Describe the product or service being marketed. Competition. The competitive landscape

402 views • 17 slides

Five Major Players in the Advertising Industry

2.9k views • 14 slides

Five Major Players in the Advertising Industry

338 views • 14 slides

Analyzing Political Ads

Analyzing Political Ads Political campaign ads have been featured on television during presidential elections since 1952. Political ads are intended to create positive or negative feelings about a particular candidate among voters.

304 views • 11 slides

Visit to Taiwan June 15-19, 2009

Visit to Taiwan June 15-19, 2009. The Role of the Ombudsman.

157 views • 10 slides

10 Leading National Advertisers (ranked by total U.S. ad spending in 2002, $ in millions

10 Leading National Advertisers (ranked by total U.S. ad spending in 2002, $ in millions. Domestic Advertising Spending by Product Category. Top 10 Megabrands (by measured U.S. ad spending inNPs, magazines, outdoor, broadcast and cable TV and radio.

172 views • 10 slides

64 Amazing Out of Home Stats

Here you will see 64 amazing out of home advertising stats

46 views • 4 slides

awareness

115 views • 3 slides

Radio Improves ROI on Automotive Advertising

Radio Improves ROI on Automotive Advertising. Auto brands with the lowest unit cost of ad spending per sale were the makes that had some of the highest percentage of their local broadcast ad spending allocated to radio. 13.4% in Radio. 14.2% in Radio. 10.9% in Radio. 29.6% in Radio.

123 views • 2 slides