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2 expanding scope - PowerPoint PPT Presentation

STR 421

STR 421. Economics of Competitive Strategy Michael Raith Spring 2007. 3. The scope of the firm. Horizontal scope: to what extent should a firm expand into new products or businesses? CCS: diversify into plastics? Choice Hotels: pros and cons of covering full quality spectrum

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2 expanding scope - PowerPoint PPT Presentation

STR 421