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Going Digital In Your Own Backyard: A Workshop. MODERATED BY ERIC ENNO TAMM www.ericennotamm.com. Democratization of Publishing. ebooks make publishing accessible to all. Democratization of Publishing. E-commerce & social networking facilitate peer-to-peer distribution and sharing.

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Going digital in your own backyard a workshop

Going Digital In Your Own Backyard: A Workshop

MODERATED BY ERIC ENNO TAMM

www.ericennotamm.com


Democratization of publishing
Democratization of Publishing

  • ebooks make publishing accessible to all


Democratization of publishing1
Democratization of Publishing

  • E-commerce & social networking facilitate peer-to-peer distribution and sharing


Democratization of publishing2
Democratization of Publishing

  • Personal computing and computer literacy creating a networked, tech-savvy generation


Democratization of publishing3
Democratization of Publishing

  • Barrier to entry in book publishing lowered

  • Digitization replacing printing and paper

  • Ecommerce replacing book stores

  • Social media replacing traditional advertising and marketing

  • Everyone is becoming a publisher


Authors as publishers
Authors as Publishers

  • Self-publishing

= Vanity Press

>


Twuc member survey
TWUC Member Survey

901 response / 45% response rate



Empowering authors
Empowering Authors

  • Practical, how-to workshop

  • Amazon.com

  • Other eBook Platforms

  • Online Author Services

  • eBooks vs. Book Apps

  • Print On Demand

  • Crowd-funding


Kobo

  • Chapters/Indigo

  • Japanese owned

  • Self-publishing portal is under development

  • ePub


Nook

  • Barnes & Noble

  • www.pubit.barnesandnoble.com

  • ePub format

  • Royalties

    • $2.99-$9.99 = 65% list price

    • Outside range = 40% list price

  • Convert from .doc, .html, .txt, .rtf


Ibook
iBook

  • Apple

  • iBook Author www.apple.com/ca/ibook-author

  • Templates for Multi-media ebooks

  • Download free application

  • Format: .iba (Apple Specific)


Ibook1
iBook

  • iTunes Producer (non-multimedia)

  • Download application to use to create book which is approved

  • 70% royalty on listed price with no delivery fee

  • Apply to Apple to be published


Sony ebook reader
Sony eBook Reader

  • No online publishing platform

  • Outsource platform to online publishing services

  • Smashwords

  • Author Solutions

  • Use these third-party services to get book published


Online publishing services
Online Publishing Services

  • Smashwords.com

    • Ebooks from Independent Authors and Publishers

    • Distributes your ebook to the Apple iBookstore, Barnes & Noble, Sony Reader Store, Kobo and the Diesel eBook Store

    • 60% of List Price from Major Ebook Retailers and 85% Net at Smashwords.com

    • Format in MS Word


Online publishing services1
Online Publishing Services

  • AuthorSolutions.com

    • Editorial and illustration services

    • Book design

    • Marketing and Publicity

    • print and e-book formats, including the Nook, Kindle and iPad

    • Author Learning Centre

    • http://www.authorlearningcenter.com


Book apps vs ebooks
Book Apps vs. eBooks

  • eBook

    • ePub format / Apple proprietary format

    • Uses XHTML programming language

    • free and open source format

    • standardized

    • Limited features: photos

    • Content format without software

  • Book App

    • Uses XHTML

    • Software application and content combined

    • Customized experience

    • Interactive graphics, maps, audio, video, animation


Print on demand
Print On Demand

  • Amazon.com

  • Lulu.com

  • Blurb.com


Crowdfunded creativity
Crowdfunded Creativity

  • Originated in late 1990s with fans funding a rock band’s tour

  • Took off between 2006 and 2009 with launch of a number of online websites

  • Indiegogo.com 2008

  • Kickstarter.com 2009

  • Rockethub.com 2009

  • Unbound.co.uk 2010

  • Your fans and prospective readers give you an advance on publication


Crowd funded books
Crowd-funded Books

  • Set up online profile for book project

  • Set funding levels based on benefit

    • $5 access to blog about project

    • $10 copy of ebook

    • $40 copy of ebook and print book

    • $60 signed copy of book

    • $200 copy book plus name printed in book as patron

    • $5,000 book reading

  • Limited time period to meet fund-raising goals

  • All-or-nothing; system charges “backers”

  • Website takes administration fee


Kickstarter com
Kickstarter.com

  • 50% projects get funded

  • 5% administration fee

  • Average pledge is $71; most common is $25

  • Most funded book involved 874 people giving $85,750 for a book called “The Brotherhood of the Screaming Abyss!” about psychedelic philosopher Terrence McKenna


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