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Going Digital In Your Own Backyard: A Workshop. MODERATED BY ERIC ENNO TAMM www.ericennotamm.com. Democratization of Publishing. ebooks make publishing accessible to all. Democratization of Publishing. E-commerce & social networking facilitate peer-to-peer distribution and sharing.

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going digital in your own backyard a workshop

Going Digital In Your Own Backyard: A Workshop

MODERATED BY ERIC ENNO TAMM

www.ericennotamm.com

democratization of publishing
Democratization of Publishing
  • ebooks make publishing accessible to all
democratization of publishing1
Democratization of Publishing
  • E-commerce & social networking facilitate peer-to-peer distribution and sharing
democratization of publishing2
Democratization of Publishing
  • Personal computing and computer literacy creating a networked, tech-savvy generation
democratization of publishing3
Democratization of Publishing
  • Barrier to entry in book publishing lowered
  • Digitization replacing printing and paper
  • Ecommerce replacing book stores
  • Social media replacing traditional advertising and marketing
  • Everyone is becoming a publisher
authors as publishers
Authors as Publishers
  • Self-publishing

= Vanity Press

>

twuc member survey
TWUC Member Survey

901 response / 45% response rate

empowering authors
Empowering Authors
  • Practical, how-to workshop
  • Amazon.com
  • Other eBook Platforms
  • Online Author Services
  • eBooks vs. Book Apps
  • Print On Demand
  • Crowd-funding
slide10
Kobo
  • Chapters/Indigo
  • Japanese owned
  • Self-publishing portal is under development
  • ePub
slide11
Nook
  • Barnes & Noble
  • www.pubit.barnesandnoble.com
  • ePub format
  • Royalties
    • $2.99-$9.99 = 65% list price
    • Outside range = 40% list price
  • Convert from .doc, .html, .txt, .rtf
ibook
iBook
  • Apple
  • iBook Author www.apple.com/ca/ibook-author
  • Templates for Multi-media ebooks
  • Download free application
  • Format: .iba (Apple Specific)
ibook1
iBook
  • iTunes Producer (non-multimedia)
  • Download application to use to create book which is approved
  • 70% royalty on listed price with no delivery fee
  • Apply to Apple to be published
sony ebook reader
Sony eBook Reader
  • No online publishing platform
  • Outsource platform to online publishing services
  • Smashwords
  • Author Solutions
  • Use these third-party services to get book published
online publishing services
Online Publishing Services
  • Smashwords.com
    • Ebooks from Independent Authors and Publishers
    • Distributes your ebook to the Apple iBookstore, Barnes & Noble, Sony Reader Store, Kobo and the Diesel eBook Store
    • 60% of List Price from Major Ebook Retailers and 85% Net at Smashwords.com
    • Format in MS Word
online publishing services1
Online Publishing Services
  • AuthorSolutions.com
    • Editorial and illustration services
    • Book design
    • Marketing and Publicity
    • print and e-book formats, including the Nook, Kindle and iPad
    • Author Learning Centre
    • http://www.authorlearningcenter.com
book apps vs ebooks
Book Apps vs. eBooks
  • eBook
    • ePub format / Apple proprietary format
    • Uses XHTML programming language
    • free and open source format
    • standardized
    • Limited features: photos
    • Content format without software
  • Book App
    • Uses XHTML
    • Software application and content combined
    • Customized experience
    • Interactive graphics, maps, audio, video, animation
print on demand
Print On Demand
  • Amazon.com
  • Lulu.com
  • Blurb.com
crowdfunded creativity
Crowdfunded Creativity
  • Originated in late 1990s with fans funding a rock band’s tour
  • Took off between 2006 and 2009 with launch of a number of online websites
  • Indiegogo.com 2008
  • Kickstarter.com 2009
  • Rockethub.com 2009
  • Unbound.co.uk 2010
  • Your fans and prospective readers give you an advance on publication
crowd funded books
Crowd-funded Books
  • Set up online profile for book project
  • Set funding levels based on benefit
    • $5 access to blog about project
    • $10 copy of ebook
    • $40 copy of ebook and print book
    • $60 signed copy of book
    • $200 copy book plus name printed in book as patron
    • $5,000 book reading
  • Limited time period to meet fund-raising goals
  • All-or-nothing; system charges “backers”
  • Website takes administration fee
kickstarter com
Kickstarter.com
  • 50% projects get funded
  • 5% administration fee
  • Average pledge is $71; most common is $25
  • Most funded book involved 874 people giving $85,750 for a book called “The Brotherhood of the Screaming Abyss!” about psychedelic philosopher Terrence McKenna
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