Persuasive Speeches

Persuasive Speeches Professor Doug Binsfeld Introduction to Public Speaking

Interest in the Methods of Persuasion • Strategies and Tactics • Why Listeners are persuaded by a speaker

Role of Evidence • What does Evidence Consist of? • Evidence Support • Four Tips • Use Specific Evidence • Use Novel Evidence • Credible Sources • Make Evidence Clear

Reasoning in Persuasion • Reasoning is Drawing a Conclusion Based on Evidence • Two Major Concerns • Sound Reasoning • Get Listeners to Agree • Four Types of Reasoning • Specific Instances • Reasoning from Principle • Casual Reasoning • Analogical Reasoning

Emotions in Persuasion • Emotional Appeals • Persuasion often Requires Emotional Appeal • Three Ways • Emotionally Charged Language • Vivid Examples • Sincerity and Conviction

Psychological Process • Persuasion Occurs in Situations where disagreement exists • Persuasion is the Most Complex and Challenging Type of Public Speaking • Listeners have to engage in a Mental Give and Take

Questions of Fact • Speakers Seek to Persuade an Audience to Accept their Point of View. • Some Can be Answered with Certainty • Some Cannot be Answered with Certainty

Questions of Value • Require Judgements based on a person’s belief • Speaker Needs to Justify Her/His Value

Questions of Policy • Deal with Specific Courses of Action • Two Types • Passive Agreement • Immediate Action • Three Basic Issues • Need • Plan • Practicality

Four Patterns of Organization • Problem-Solution • Problem-Cause-Solution • Comparative Advantages • Monroe’s Motivated Sequence

Persuasive Speeches