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Information Architecture Navigation Best Practices for Big Site SEO

Information Architecture Navigation Best Practices for Big Site SEO. Webinar info/downloads: http://www.seomoz.org/dp/pro-webinars Twitter: @SEOmoz # mozinar SEOmoz Seminar info: http://www.seomoz.org/seminar/series $649 for PRO members ($500 off regular price) Only a few tickets left!.

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Information Architecture Navigation Best Practices for Big Site SEO

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  1. Information ArchitectureNavigation Best Practices for Big Site SEO • Webinar info/downloads: http://www.seomoz.org/dp/pro-webinars • Twitter: @SEOmoz #mozinar • SEOmoz Seminar info: http://www.seomoz.org/seminar/series$649 for PRO members ($500 off regular price)Only a few tickets left!

  2. Goals of Successful Information Architecture

  3. Semantically Logical Structure

  4. Minimize Click-Depth

  5. Maximize Usability of Navigation

  6. Tips for Semantically Useful Navigation

  7. Initially Design without Keyword Research

  8. Add in Keyword Research Based Modifications

  9. Validate Architecture/Path with Non-SEOs

  10. Tips for Minimal Click-Depth

  11. Imitate the Ideal Nav Pyramid

  12. Broad Linking at Top Levels

  13. Editorial Categorization > User-Defined

  14. Editorial Categorization > User-Defined

  15. HACK: Multi-Level HTML Sitemap

  16. Tips for Usable Navigation

  17. Obvious Navigation Elements

  18. Naming Conventions that Match Intent

  19. User & Usability Testing

  20. Avoiding Common “Big Site” Problems

  21. Duplicate Content Issues

  22. Rel Canonical Tags

  23. Google Webmaster Tools

  24. SEOmoz Web App

  25. Scraping & Re-Publishing

  26. Employ Absolute URLs Absolute:<a href=“http://www.seomoz.org/blog”> anchor </a> Relative: <a href=“../blog”> anchor </a>

  27. C&D vs. Large, Credible Orgs that Scrape

  28. Don’t Go Overboard w/ Bot Blocking

  29. Incomplete Indexation

  30. Track Referrals, not Site: Commands

  31. Check Page “Types” that Don’t Receive Traffic

  32. XML Sitemaps

  33. Content Syndication

  34. RSS Feeds

  35. Twitter for Indexation

  36. “Search Results” in the SERPs

  37. Create Category “Landing” Pages

  38. Remove Obvious Traces of “Search” on Landing Pages

  39. Thin Content Issues

  40. Bolster w/ UGC

  41. Employ Scalable Content Production

  42. Keep “Thin” Pages Out of the SERPs

  43. Faceted Navigation

  44. Rel Canonical Can Help

  45. Use AJAX to Reload Pages

  46. Watch Out for Google Crawling Javascript

  47. Offer Facets Only to Logged-In / Cookied Users Logged-In = 345 / Googlebot = 141

  48. Q+A Topics from this Presentation: • Goals of Successful Information Architecture • Tips for Semantically Useful Navigation • Tips for Minimal Click-Depth • Tips for Usable Navigation • Avoiding Common Big-Site Problems Ask Us Anything!

  49. Info + cool stuff! • Webinar info/downloads: http://www.seomoz.org/dp/pro-webinars • Twitter: @SEOmoz #mozinar • Facebook: http://www.facebook.com/SEOmoz • SEOmoz Seminar info: http://www.seomoz.org/seminar/series$649 for PRO members ($500 off regular price) Ooh discount!

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