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http://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wi. Felicity Lau. People worldwide recognize certain figureheads just by their image. http://laurenzi.net/wp-content/uploads/2011/02/tumblr_lg6rbzCgyf1qzk2apo1_500.gif.

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http://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wihttp://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wi

Felicity Lau


People worldwide recognize certain figureheads just by their image
People worldwide recognize certain figureheads just by their image.

http://laurenzi.net/wp-content/uploads/2011/02/tumblr_lg6rbzCgyf1qzk2apo1_500.gif


Image acts as a person s trademark at times image also doubles as a statement
Image acts as a person’s trademark. image. At times, image also doubles as a statement.








To be famous
To be famous. nowadays.





Pre debut days
Pre-debut Days than sound.


Becoming a recognized artist all begins with being noticed, whether it’s by a talent scout or by accumulating a massive fan base.


They have to prove their worth
They have to prove their worth. whether it’s by a talent scout or by accumulating a massive fan base.


One would assume that music ians would be recognized for their music
One would assume that whether it’s by a talent scout or by accumulating a massive fan base.musicians would be recognized for their music…


However
However whether it’s by a talent scout or by accumulating a massive fan base.


When sound isn t good enough
When sound isn’t good enough… whether it’s by a talent scout or by accumulating a massive fan base.


Image is all you have
Image is all you have whether it’s by a talent scout or by accumulating a massive fan base..


Rie Takagi, a writer for the Daily Yomiuri, states “image is everything for business success in a trend-conscious city.”


Case study korean pop k pop
Case Study: Korean Pop (K-Pop) is everything for business success in a trend-conscious city.”

http://fc04.deviantart.net/fs70/f/2010/160/2/5/K_POP_Wallpaper__Collage__by_justshocking.jpg


Sm entertainment
SM Entertainment is everything for business success in a trend-conscious city.”

“80% looks, 20% talent”

http://i307.photobucket.com/albums/nn314/hallyuwood/snsd-sm-audition.jpg

-ID Concealed


Jyp entertainment
JYP Entertainment is everything for business success in a trend-conscious city.”

More on talent, above-average looks a plus

http://www.gokpop.com/i1/news/2/6917-w8yba4xr8w.jpg

-ID Concealed


Yg entertainment
YG Entertainment is everything for business success in a trend-conscious city.”

Mostly talent based, only average look required

http://kpoptheworld.files.wordpress.com/2010/12/yg-audition.jpg

-ID Concealed


Basic debut process
Basic Debut Process is everything for business success in a trend-conscious city.”

  • Scouting

  • Signing contracts


Contracts
Contracts is everything for business success in a trend-conscious city.”


Artists sometimes agree to ludicrous terms in their contracts.These terms vary from scheduling to events, but they sometimes deal with image, too.

http://s3.amazonaws.com/rapgenius/kawaii-the-little-mermaid-with-ariel-and-ursula-11765-1271691825-24.jpg


Instructions on how to dress
Instructions on how to Dress contracts.

At times, artists are required to act or dress a certain way to uphold a certain image.



Each group has a different image concept in order to stand out
Each group has a different image concept in order to stand out.

http://static.allkpop.com/wp-content/uploads/2010/10/20101008_girlgroups.jpg


Although there are some outliers the only thing that really sets these groups apart is their image
Although there are some outliers, the only thing that really sets these groups apart is their image.


Group concepts (in terms of sound) sometimes overlap, with fast beats and typically cutesy pop lyrics. Having a unique image is the extra push groups need to appeal to fans.


This fast beats and typically cutesy pop lyrics. Having a unique image is the extra push groups need to appeal to fans.marketing tactic is extremely effective. Fans would have a hard time keeping track of all the groups otherwise.


Image can help an artist stand out and attract fans
Image can help an artist stand out and attract fans. fast beats and typically cutesy pop lyrics. Having a unique image is the extra push groups need to appeal to fans.

http://1.bp.blogspot.com/-p1OKU2bQi4M/TWRddSBl8bI/AAAAAAAAAzk/stWddaGj0hs/s1600/0074EyeCandyCAD.jpg


However, artists and their management have to be careful about any image changes, as they can hurt the artist’s fanbase as well.


Justin Bieber lost 80,000 fans just because he cut his hair. about any image changes, as they can hurt the artist’s fanbase as well.

-Justin Bieber Zone


In the movie gypsy rose lee the main characters said one thing about the entertainment industry
In the movie, “Gypsy Rose Lee,” the main characters said one thing about the entertainment industry:


You ve gotta have a gimmick
“You've gotta have a gimmick.” one thing about the entertainment industry:


Nowadays this saying is more known as
Nowadays, this saying is more known as: one thing about the entertainment industry:


Sex sells
“Sex sells.” one thing about the entertainment industry:



''Music, like all media these days, is a business and it's all about sales and targeting your market. It's the old maxim of 'sex sells.' "




Rock and image
Rock and Image in the music industry.

According to Dixler, image is especially prevalent in rock because “the music alone cannot convey the rebellion, liberation, ecstasy and group dynamic that is rock.”

http://theduellists.altervista.org/joomla/images/stories/rock-in-progress1.jpg


Visual kei visual rock
Visual Kei/Visual Rock in the music industry.

http://withfriendship.com/images/d/19859/really-amazing-visual-kei.jpg


“In the mid 1990s, visual kei received an increase in popularity throughout Japan, and album sales from visual kei bands started to reach record numbers. The most notable bands to achieve success during this period included X Japan, Glay, and Luna Sea; however, a drastic change in their appearance accompanied their success.”

– Wikipedia.org


X-Japan popularity throughout Japan, and album sales from visual kei bands started to reach record numbers. The most notable bands to achieve success during this period included X Japan, Glay, and Luna Sea; however,

http://www.gibson.com/Files/aaFeaturesImages/x%20japan.jpg

http://xjapan.narod.ru/xgallery/xxjapan/xjapan04/xjapan0411.jpg

http://upload.wikimedia.org/wikipedia/en/thumb/2/25/Xjapan2010.JPG/300px-Xjapan2010.JPG


GLAY popularity throughout Japan, and album sales from visual kei bands started to reach record numbers. The most notable bands to achieve success during this period included X Japan, Glay, and Luna Sea; however,

http://4.bp.blogspot.com/_SOB42HhWXNU/SIGvb7YlwNI/AAAAAAAAAHE/KVU6101BNKo/s400/Glay.jpg

http://newwaveasiancrave.files.wordpress.com/2010/08/glay.jpg?w=376&h=470


Luna Sea popularity throughout Japan, and album sales from visual kei bands started to reach record numbers. The most notable bands to achieve success during this period included X Japan, Glay, and Luna Sea; however,

http://2.bp.blogspot.com/_7Q2svbBbNzo/SKCMNbTCLeI/AAAAAAAAAXs/_JMHV_aDcRQ/s1600-h/LUNA+SEA.jpg

http://shattered-tranquility.net/wp-content/uploads/news_large_LUNASEA_20100831.jpg


“They don’t have chlamydia, they don’t worry about child support payments, they don’t have girlfriends or baby-mamas. They don’t have a stinky van. The fans don’t want to think about that! They want a dream, (not a man or a woman), they want a higher being, a look out of a fairy-tale. That’s why we do all the makeup and hair. It’s not about the guitars or playing A-flat in a Lydian mode.”

http://www.tenkai-japan.com/wordpress/wp-content/uploads/2010/02/versailles.jpg

-Tokyo Damage Report


According to satoh san
According to “Satoh-san”... child support payments, they don’t have girlfriends or baby-mamas. They don’t have a stinky van. The fans don’t want to think about that! They want a dream, (not a man or a woman), they want a higher being, a look out of a fairy-tale. That’s why we do all the makeup and hair. It’s not about the guitars or playing A-flat in a Lydian mode.”

“It’s paramount to keep control over the image and life of the band members. Of course, times change. Now, with the recession, there’s not much money for promotion, radio ads, cable tv shows, and stuff. So the way the visual industry copes is letting the band interact with the fans a bit more – but only in the sense that the band is now responsible for doing their own promotions for free. They have to build their own fan base, the label doesn’t do it for them anymore. They email the fans and ask them to come to shows. Not unlike the host or hostess club system! It’s really prostitution.”

http://i7.photobucket.com/albums/y292/stalkerofsorts/Miyavi/thmiyaviredness.gif

http://media.photobucket.com/image/mao%20sid/hoi0/SID/SID09.jpg?o=131

http://media.photobucket.com/image/gackt%20wink/kirishun/at%20gackt/gackt_14961.jpg?o=4

http://i7.photobucket.com/albums/y292/stalkerofsorts/Miyavi/WTF.gif

-Tokyo Damage Report


Nothing is forced on them
“Nothing is forced on them.” child support payments, they don’t have girlfriends or baby-mamas. They don’t have a stinky van. The fans don’t want to think about that! They want a dream, (not a man or a woman), they want a higher being, a look out of a fairy-tale. That’s why we do all the makeup and hair. It’s not about the guitars or playing A-flat in a Lydian mode.”


Works cited
Works Cited child support payments, they don’t have girlfriends or baby-mamas. They don’t have a stinky van. The fans don’t want to think about that! They want a dream, (not a man or a woman), they want a higher being, a look out of a fairy-tale. That’s why we do all the makeup and hair. It’s not about the guitars or playing A-flat in a Lydian mode.”

Benefit. "Benefit - Sex Sells." YouTube - Broadcast Yourself. Youtube, 17 Nov. 2008. Web. 11 Aug. 2011. <http://www.youtube.com/watch?v=OFm74aXLPbg>.

Dixler, Elsa. "Rock 'n' Roll." The New York Times 6 Dec. 2009, Late Edition - Final ed., BR sec.: 41. Print.

Drakes, Shellene. "IT'S NOT THE MUSIC." The Toronto Star 23 May 2000, 1st ed., Life sec. Print.


Works cited1
Works Cited child support payments, they don’t have girlfriends or baby-mamas. They don’t have a stinky van. The fans don’t want to think about that! They want a dream, (not a man or a woman), they want a higher being, a look out of a fairy-tale. That’s why we do all the makeup and hair. It’s not about the guitars or playing A-flat in a Lydian mode.”

Justin Bieber Zone. "Rumor: Justin Bieber Losing 80,000 Fans Because He CUT His Hair? — JUSTIN BIEBER ZONE." Justin Bieber FanSite // Latest News, Pictures, Songs, Music Videos, Tickets 2011. Justin Bieber Fanzone, 25 Feb. 2011. Web. 11 Aug. 2011. <http://www.justinbieberzone.com/2011/02/rumor-justin-bieber-losing-80000-fans-because-he-cut-his-hair/>.

Sky News. "'Sex Sells' - Gabrielle On Perfect Bodies." YouTube - Broadcast Yourself. Youtube, 2 Oct. 2007. Web. 11 Aug. 2011. <http://www.youtube.com/watch?v=ZpGiwEmwvTc>.

Takagi, Rie. "J-WAVE; Flies High; On Image." The Daily Yomiuri [Tokyo, Japan] 20 July 1992: 7. Print.


Works cited2
Works Cited child support payments, they don’t have girlfriends or baby-mamas. They don’t have a stinky van. The fans don’t want to think about that! They want a dream, (not a man or a woman), they want a higher being, a look out of a fairy-tale. That’s why we do all the makeup and hair. It’s not about the guitars or playing A-flat in a Lydian mode.”

Tokyo Damage Report. "Tokyo Damage Report » Interview with an Ex-Visual Kei Record Executive." Tokyo Damage Report » Interview with an Ex-Visual Kei Record Executive. Tokyo Damage Report, 1 Mar. 2010. Web. 26 July 2011. <http://www.hellodamage.com/top/2010/03/01/interview-with-an-ex-visual-kei-record-executive/>.

"Visual Kei." Wikipedia, the Free Encyclopedia. Wikipedia. Web. 11 Aug. 2011. <http://en.wikipedia.org/wiki/Visual_kei>.


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