http://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wi. Felicity Lau. People worldwide recognize certain figureheads just by their image. http://laurenzi.net/wp-content/uploads/2011/02/tumblr_lg6rbzCgyf1qzk2apo1_500.gif.
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“80% looks, 20% talent”
More on talent, above-average looks a plus
Mostly talent based, only average look required
Artists sometimes agree to ludicrous terms in their contracts.These terms vary from scheduling to events, but they sometimes deal with image, too.
At times, artists are required to act or dress a certain way to uphold a certain image.
Group concepts (in terms of sound) sometimes overlap, with fast beats and typically cutesy pop lyrics. Having a unique image is the extra push groups need to appeal to fans.
Justin Bieber lost 80,000 fans just because he cut his hair.
-Justin Bieber Zone
According to Dixler, image is especially prevalent in rock because “the music alone cannot convey the rebellion, liberation, ecstasy and group dynamic that is rock.”
“In the mid 1990s, visual kei received an increase in popularity throughout Japan, and album sales from visual kei bands started to reach record numbers. The most notable bands to achieve success during this period included X Japan, Glay, and Luna Sea; however, a drastic change in their appearance accompanied their success.”
“They don’t have chlamydia, they don’t worry about child support payments, they don’t have girlfriends or baby-mamas. They don’t have a stinky van. The fans don’t want to think about that! They want a dream, (not a man or a woman), they want a higher being, a look out of a fairy-tale. That’s why we do all the makeup and hair. It’s not about the guitars or playing A-flat in a Lydian mode.”
-Tokyo Damage Report
“It’s paramount to keep control over the image and life of the band members. Of course, times change. Now, with the recession, there’s not much money for promotion, radio ads, cable tv shows, and stuff. So the way the visual industry copes is letting the band interact with the fans a bit more – but only in the sense that the band is now responsible for doing their own promotions for free. They have to build their own fan base, the label doesn’t do it for them anymore. They email the fans and ask them to come to shows. Not unlike the host or hostess club system! It’s really prostitution.”
-Tokyo Damage Report
Benefit. "Benefit - Sex Sells." YouTube - Broadcast Yourself. Youtube, 17 Nov. 2008. Web. 11 Aug. 2011. <http://www.youtube.com/watch?v=OFm74aXLPbg>.
Dixler, Elsa. "Rock 'n' Roll." The New York Times 6 Dec. 2009, Late Edition - Final ed., BR sec.: 41. Print.
Drakes, Shellene. "IT'S NOT THE MUSIC." The Toronto Star 23 May 2000, 1st ed., Life sec. Print.
Justin Bieber Zone. "Rumor: Justin Bieber Losing 80,000 Fans Because He CUT His Hair? — JUSTIN BIEBER ZONE." Justin Bieber FanSite // Latest News, Pictures, Songs, Music Videos, Tickets 2011. Justin Bieber Fanzone, 25 Feb. 2011. Web. 11 Aug. 2011. <http://www.justinbieberzone.com/2011/02/rumor-justin-bieber-losing-80000-fans-because-he-cut-his-hair/>.
Sky News. "'Sex Sells' - Gabrielle On Perfect Bodies." YouTube - Broadcast Yourself. Youtube, 2 Oct. 2007. Web. 11 Aug. 2011. <http://www.youtube.com/watch?v=ZpGiwEmwvTc>.
Takagi, Rie. "J-WAVE; Flies High; On Image." The Daily Yomiuri [Tokyo, Japan] 20 July 1992: 7. Print.
Tokyo Damage Report. "Tokyo Damage Report » Interview with an Ex-Visual Kei Record Executive." Tokyo Damage Report » Interview with an Ex-Visual Kei Record Executive. Tokyo Damage Report, 1 Mar. 2010. Web. 26 July 2011. <http://www.hellodamage.com/top/2010/03/01/interview-with-an-ex-visual-kei-record-executive/>.
"Visual Kei." Wikipedia, the Free Encyclopedia. Wikipedia. Web. 11 Aug. 2011. <http://en.wikipedia.org/wiki/Visual_kei>.