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http://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wi. Felicity Lau. People worldwide recognize certain figureheads just by their image. http://laurenzi.net/wp-content/uploads/2011/02/tumblr_lg6rbzCgyf1qzk2apo1_500.gif.

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Felicity lau

http://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wi

Felicity Lau


People worldwide recognize certain figureheads just by their image

People worldwide recognize certain figureheads just by their image.

http://laurenzi.net/wp-content/uploads/2011/02/tumblr_lg6rbzCgyf1qzk2apo1_500.gif


Image acts as a person s trademark at times image also doubles as a statement

Image acts as a person’s trademark. At times, image also doubles as a statement.


This concept holds true for all industries

This concept holds true for all industries…


The entertainment industry is no exception

The entertainment industry is no exception.


And within that industry the music industry relies the most heavily on image

And within that industry, the music industry relies the most heavily on image.


Regrettably artists would be nothing without image nowadays

Regrettably, artists would be nothing without image nowadays.


Image affects artists even before they debut

Image affects artists even before they debut.


Most musicians all have one goal to make the big time

Most musicians all have one goal: to make the big time.


To be famous

To be famous.


Some will do anything to get there

Some will do anything to get there.


Even sell their body

Even sell their body.


Nowadays musicians promote themselves through image rather than sound

Nowadays, musicians promote themselves through image rather than sound.


Pre debut days

Pre-debut Days


Felicity lau

Becoming a recognized artist all begins with being noticed, whether it’s by a talent scout or by accumulating a massive fan base.


They have to prove their worth

They have to prove their worth.


One would assume that music ians would be recognized for their music

One would assume that musicians would be recognized for their music…


However

However


When sound isn t good enough

When sound isn’t good enough…


Image is all you have

Image is all you have.


Felicity lau

Rie Takagi, a writer for the Daily Yomiuri, states “image is everything for business success in a trend-conscious city.”


Case study korean pop k pop

Case Study: Korean Pop (K-Pop)

http://fc04.deviantart.net/fs70/f/2010/160/2/5/K_POP_Wallpaper__Collage__by_justshocking.jpg


Sm entertainment

SM Entertainment

“80% looks, 20% talent”

http://i307.photobucket.com/albums/nn314/hallyuwood/snsd-sm-audition.jpg

-ID Concealed


Jyp entertainment

JYP Entertainment

More on talent, above-average looks a plus

http://www.gokpop.com/i1/news/2/6917-w8yba4xr8w.jpg

-ID Concealed


Yg entertainment

YG Entertainment

Mostly talent based, only average look required

http://kpoptheworld.files.wordpress.com/2010/12/yg-audition.jpg

-ID Concealed


Basic debut process

Basic Debut Process

  • Scouting

  • Signing contracts


Contracts

Contracts


Felicity lau

Artists sometimes agree to ludicrous terms in their contracts.These terms vary from scheduling to events, but they sometimes deal with image, too.

http://s3.amazonaws.com/rapgenius/kawaii-the-little-mermaid-with-ariel-and-ursula-11765-1271691825-24.jpg


Instructions on how to dress

Instructions on how to Dress

At times, artists are required to act or dress a certain way to uphold a certain image.


Continuing on the topic of the k pop industry

Continuing on the topic of the K-pop industry…


Each group has a different image concept in order to stand out

Each group has a different image concept in order to stand out.

http://static.allkpop.com/wp-content/uploads/2010/10/20101008_girlgroups.jpg


Although there are some outliers the only thing that really sets these groups apart is their image

Although there are some outliers, the only thing that really sets these groups apart is their image.


Felicity lau

Group concepts (in terms of sound) sometimes overlap, with fast beats and typically cutesy pop lyrics. Having a unique image is the extra push groups need to appeal to fans.


Felicity lau

This marketing tactic is extremely effective. Fans would have a hard time keeping track of all the groups otherwise.


Image can help an artist stand out and attract fans

Image can help an artist stand out and attract fans.

http://1.bp.blogspot.com/-p1OKU2bQi4M/TWRddSBl8bI/AAAAAAAAAzk/stWddaGj0hs/s1600/0074EyeCandyCAD.jpg


Felicity lau

However, artists and their management have to be careful about any image changes, as they can hurt the artist’s fanbase as well.


Felicity lau

Justin Bieber lost 80,000 fans just because he cut his hair.

-Justin Bieber Zone


In the movie gypsy rose lee the main characters said one thing about the entertainment industry

In the movie, “Gypsy Rose Lee,” the main characters said one thing about the entertainment industry:


You ve gotta have a gimmick

“You've gotta have a gimmick.”


Nowadays this saying is more known as

Nowadays, this saying is more known as:


Sex sells

“Sex sells.”


According to drakes in the rightfully titled article it s not about the music

According to Drakes in the rightfully-titled article, “It's Not About The Music,”


Felicity lau

''Music, like all media these days, is a business and it's all about sales and targeting your market. It's the old maxim of 'sex sells.' "


Image plays a large role in determining an artist s success level

Image plays a large role in determining an artist's success level.


In fact some music genres evolved from this idea of image in the music industry

In fact, some music genres evolved from this idea of image in the music industry.


Rock and image

Rock and Image

According to Dixler, image is especially prevalent in rock because “the music alone cannot convey the rebellion, liberation, ecstasy and group dynamic that is rock.”

http://theduellists.altervista.org/joomla/images/stories/rock-in-progress1.jpg


Visual kei visual rock

Visual Kei/Visual Rock

http://withfriendship.com/images/d/19859/really-amazing-visual-kei.jpg


Felicity lau

“In the mid 1990s, visual kei received an increase in popularity throughout Japan, and album sales from visual kei bands started to reach record numbers. The most notable bands to achieve success during this period included X Japan, Glay, and Luna Sea; however, a drastic change in their appearance accompanied their success.”

– Wikipedia.org


Felicity lau

X-Japan

http://www.gibson.com/Files/aaFeaturesImages/x%20japan.jpg

http://xjapan.narod.ru/xgallery/xxjapan/xjapan04/xjapan0411.jpg

http://upload.wikimedia.org/wikipedia/en/thumb/2/25/Xjapan2010.JPG/300px-Xjapan2010.JPG


Felicity lau

GLAY

http://4.bp.blogspot.com/_SOB42HhWXNU/SIGvb7YlwNI/AAAAAAAAAHE/KVU6101BNKo/s400/Glay.jpg

http://newwaveasiancrave.files.wordpress.com/2010/08/glay.jpg?w=376&h=470


Felicity lau

Luna Sea

http://2.bp.blogspot.com/_7Q2svbBbNzo/SKCMNbTCLeI/AAAAAAAAAXs/_JMHV_aDcRQ/s1600-h/LUNA+SEA.jpg

http://shattered-tranquility.net/wp-content/uploads/news_large_LUNASEA_20100831.jpg


Felicity lau

“They don’t have chlamydia, they don’t worry about child support payments, they don’t have girlfriends or baby-mamas. They don’t have a stinky van. The fans don’t want to think about that! They want a dream, (not a man or a woman), they want a higher being, a look out of a fairy-tale. That’s why we do all the makeup and hair. It’s not about the guitars or playing A-flat in a Lydian mode.”

http://www.tenkai-japan.com/wordpress/wp-content/uploads/2010/02/versailles.jpg

-Tokyo Damage Report


According to satoh san

According to “Satoh-san”...

“It’s paramount to keep control over the image and life of the band members. Of course, times change. Now, with the recession, there’s not much money for promotion, radio ads, cable tv shows, and stuff. So the way the visual industry copes is letting the band interact with the fans a bit more – but only in the sense that the band is now responsible for doing their own promotions for free. They have to build their own fan base, the label doesn’t do it for them anymore. They email the fans and ask them to come to shows. Not unlike the host or hostess club system! It’s really prostitution.”

http://i7.photobucket.com/albums/y292/stalkerofsorts/Miyavi/thmiyaviredness.gif

http://media.photobucket.com/image/mao%20sid/hoi0/SID/SID09.jpg?o=131

http://media.photobucket.com/image/gackt%20wink/kirishun/at%20gackt/gackt_14961.jpg?o=4

http://i7.photobucket.com/albums/y292/stalkerofsorts/Miyavi/WTF.gif

-Tokyo Damage Report


Nothing is forced on them

“Nothing is forced on them.”


Works cited

Works Cited

Benefit. "Benefit - Sex Sells." YouTube - Broadcast Yourself. Youtube, 17 Nov. 2008. Web. 11 Aug. 2011. <http://www.youtube.com/watch?v=OFm74aXLPbg>.

Dixler, Elsa. "Rock 'n' Roll." The New York Times 6 Dec. 2009, Late Edition - Final ed., BR sec.: 41. Print.

Drakes, Shellene. "IT'S NOT THE MUSIC." The Toronto Star 23 May 2000, 1st ed., Life sec. Print.


Works cited1

Works Cited

Justin Bieber Zone. "Rumor: Justin Bieber Losing 80,000 Fans Because He CUT His Hair? — JUSTIN BIEBER ZONE." Justin Bieber FanSite // Latest News, Pictures, Songs, Music Videos, Tickets 2011. Justin Bieber Fanzone, 25 Feb. 2011. Web. 11 Aug. 2011. <http://www.justinbieberzone.com/2011/02/rumor-justin-bieber-losing-80000-fans-because-he-cut-his-hair/>.

Sky News. "'Sex Sells' - Gabrielle On Perfect Bodies." YouTube - Broadcast Yourself. Youtube, 2 Oct. 2007. Web. 11 Aug. 2011. <http://www.youtube.com/watch?v=ZpGiwEmwvTc>.

Takagi, Rie. "J-WAVE; Flies High; On Image." The Daily Yomiuri [Tokyo, Japan] 20 July 1992: 7. Print.


Works cited2

Works Cited

Tokyo Damage Report. "Tokyo Damage Report » Interview with an Ex-Visual Kei Record Executive." Tokyo Damage Report » Interview with an Ex-Visual Kei Record Executive. Tokyo Damage Report, 1 Mar. 2010. Web. 26 July 2011. <http://www.hellodamage.com/top/2010/03/01/interview-with-an-ex-visual-kei-record-executive/>.

"Visual Kei." Wikipedia, the Free Encyclopedia. Wikipedia. Web. 11 Aug. 2011. <http://en.wikipedia.org/wiki/Visual_kei>.


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