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4.08

4.08. Employ sales-promotion activities to inform or remind customers of business/product. Identify “out-of-the-box” sales promotion ideas. SALES PROMOTION. STIMULATION OF SALES achieved through contests, discounts , giveaways , special offers, and similar activities

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4.08

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  1. 4.08 Employ sales-promotion activities to inform or remind customers of business/product

  2. Identify “out-of-the-box” sales promotion ideas

  3. SALES PROMOTION • STIMULATION OF SALES achieved through contests, discounts, giveaways, special offers, and similar activities • SALES PROMOTION is a major part SEM • INDUSTRY IS SO HIGHLY COMPETITIVE • Customers have endless possibilities to spend money • Helps customers decide to spend that money with them over the competition • “OUT-OF-THE-BOX” Sales Promotions • NO PARTICULAR TECHNIQUE- UNIQUE!! • Using regular methods = inside the box!

  4. OUT-OF-THE BOX STEPS • STEPS: • PREPARE FOR INSPIRATION • Know target market • Knowing your competition • means taking their ideas and improving on them • Putting a new twist on an old idea • Brainstorming • DETERMINE INCENTIVE • "What does this sales promotion offer to customers?" • A chance to save money? A free sample or gift? • DETERMINING DELIVERY • Deciding how to "package" the incentive • A coupon? A contest? • DETERMINING HOW TO GET THE NEWS OUT • deciding how you will let your customers know it

  5. Implement ticket sales campaign

  6. TICKET PRICING STRATEGIES(4.08) • SCALING THE HOUSE • Pricing tickets differently based on • Location of seat • Time of purchase • YIELD-MANAGEMENT PRICING • Maximize revenue with venues with limited capacity • Venues with limited seating price tickets differently to have greater revenue potential

  7. TICKET SALES CAMPAIGN • Sales campaign to encourage the sale of tickets to a certain event • IMPLEMENTATION- must consider: • IMMEDIATE ACCESSIBILITY • Consumers expect to order and pay for tickets right away • THEME • Make the campaign unique and stand out • TECHNOLOGY • Most consumers purchase on the internet • Making this option available will increase sales

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