WWW.UNIVERSUMGLOBAL.COM

Universum STUDENT survey 2014 University Report | Finnish EditionSchool of Electrical Engineering | Engineering/Natural Sciences/IT WWW.UNIVERSUMGLOBAL.COM

About Universum 2014 | Finland | Students | Engineering/Natural Sciences/IT With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over 700.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers. Universum’s unique global reach ensures the comparability of research results across markets. We partner with approximately 2.000 of the top academic institutions in the world. Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies. Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

How we help Higher Education Institutions 2014 | Finland | Students | Engineering/Natural Sciences/IT Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and communication solutions we aim to close the gap between the expectations of employers and talent and support Higher Education Institutions in their roles. Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2000 universities worldwide to: UNDERSTAND THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI IDENTIFY THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR COLLEGE/UNIVERSITY ATTRACT RELEVANT EMPLOYERS TO CAMPUS RECRUIT PROSPECTIVE STUDENTS FOR BSC, MSC AND/OR MBA LEVELS

Our clients and media partners 2014 | Finland | Students | Engineering/Natural Sciences/IT Some of the world’s most attractive employers Some of the world’s most trusted publishers

What we cover in the report 2014 | Finland | Students | Engineering/Natural Sciences/IT • 1. EXECUTIVE SUMMARY • A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students. • 5. APPENDIX • Additional data on topics covered in previous sections. • 4. UNIVERSITY BRAND PERCEPTION • This chapter evaluates your university brand, as perceived by your current students and by students at other universities in Finland, who would choose School of Electrical Engineering if they could begin their studies again. 2. Career Profile Evaluation This chapter provides insights on the career preferences and expectations of your students in comparison to the overall surveyed population of students in Finland. • 3. EMPLOYER EVALUATION • This chapter analyses the employer branding efforts and relative attractiveness of different employers towards your students.

About the Universum Student Survey | Finnish Edition 2014 | Finland | Students | Engineering/Natural Sciences/IT METHODOLOGY • The Questionnaire • Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students. • Global perspective - local insight. 11 Educational institutions • Data collection • Conducted via an online survey, distributed via university contacts, the Universum Panel and local partners. • Weighting • In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. • Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted. • Field period • November 2013 to March 2014

Students participate annually in Universum’s global career research. ~600 000 • Global Participating students from 11 educational institutions in Finland. Throughout the report, this group is referred to as “All universities”. 2 712 • Finland Participating students from your university. Throughout the report, this group is referred to as ”School of Electrical Engineering”. 175 • Your university The comparisons in this report are based on: Engineering/Natural Sciences/IT University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences/IT. Groups in this report 2014 | Finland | Students | Engineering/Natural Sciences/IT

Table of contents 2014 | Finland | Students | Engineering/Natural Sciences/IT APPENDIX EXECUTIVE SUMMARY UNIVERSITY BRAND PERCEPTION Career Profile Evaluation EMPLOYER EVALUATION

Students’ profile and summary of preferences 2014 | Finland | Students | Engineering/Natural Sciences/IT School of Electrical Engineering Average age (years): 23,3 • Top 3 most used communication channels: • Employer websites • Career magazines for students • Career fairs • Top 3 career profiles: • Entrepreneur • Harmoniser • Leader • Top 3 industries: • Technology Hardware & Equipment • Engineering and Manufacturing • Pharmaceuticals and Biotechnology 80% 20% 7,3 Average reported academic performance • Top 5 most attractive attributes: • A friendly work environment (People & Culture) • Variety of assignments (Job Characteristics) • Competitive base salary (Remuneration & Advancement Opportunities) • Respect for its people (People & Culture) • Secure employment (Job Characteristics) Average expected monthly salary: 3 220EUR Year of graduation: • Top 3 career goals: • To have work/life balance • To be a technical or functional expert • To be secure or stable in my job

Students’ profile and summary of preferences 2014 | Finland | Students | Engineering/Natural Sciences/IT All universities Average age (years): 24,9 • Top 3 most used communication channels: • Employer websites • Job boards • Career fairs • Top 3 career profiles: • Leader • Harmoniser • Entrepreneur • Top 3 industries: • Energy • Technology Hardware & Equipment • Software and Computer Services 61% 39% 7,2 Average reported academic performance • Top 5 most attractive attributes: • Variety of assignments (Job Characteristics) • A friendly work environment (People & Culture) • Respect for its people (People & Culture) • Secure employment (Job Characteristics) • Competitive base salary (Remuneration & Advancement Opportunities) Average expected monthly salary: 3 082EUR Year of graduation: • Top 3 career goals: • To have work/life balance • To be dedicated to a cause or to feel that I am serving a greater good • To be secure or stable in my job

School of Electrical Engineering | Engineering/Natural Sciences/IT All universities | Engineering/Natural Sciences/IT • 1. KONE (17,83%) • 2. ABB (16,46%) • 3. VTT (13,78%) • 4. Suomen ympäristökeskus (SYKE) (13,26%) • 5. Fortum (12,37%) • 6. Orion (10,35%) • 7. Neste Oil (10,30%) • 8. Wärtsilä (9,08%) • 9. Nokia (8,80%) • 10. Microsoft (8,28%) • 1. ABB (37,50%) • 2. GE Healthcare (30,00%) • 3. Planmeca (26,25%) • 4. Nokia (20,63%) • 5. Siemens (20,00%) • 6. KONE (17,50%) • 6. Microsoft (17,50%) • 8. Fortum (14,38%) • 8. Murata Electronics (14,38%) • 8. VTT (14,38%) Now choose the 5 employers you most want to work for, your 5 Ideal Employers. Students’ most attractive employers 2014 | Finland | Students | Engineering/Natural Sciences/IT

Summary of your University Brand Perception (1/2) 2014 | Finland | Students | Engineering/Natural Sciences/IT • Associations based on the universum Drivers of University Attractiveness • University/College Reputation & Image • 1. Highly-ranked within its field • 2. Prestige • 3. Tradition of academic excellence • Educational Offering • 1. Attractive/exciting programs and fields of study • 2. Challenging curriculum • 3. Study abroad program • University/College Culture & Student Life • 1. Secure campus environment • 2. Heritage and tradition • 3. Social and recreational activities • Employability & Advancement Opportunities • 1. Good reference for future career and/or education • 2. High employment among graduates • 3. Target school for employers in my field • TOP OF MIND ASSOCIATIONS

Continue communicating • Prestige • Highly-ranked within its field • Quality and variety of courses • Attractive/exciting programs and fields of study • Social and recreational activities • Friendly and open environment • Target school for employers in my field • High employment among graduates • Good reference for future career and/or education University/College Reputation & Image • EDUCATIONAL OFFERING • UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE • EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES Average university recommendation score: Percentage of students who would choose to study at their current university if they could make the choice again: School of Electrical Engineering All universities School of Electrical Engineering All universities 8,1 8,2 64% 56% Summary of your University Brand Perception (2/2) 2014 | Finland | Students | Engineering/Natural Sciences/IT This is an extract from a University Report based on the results of the Universum Student Survey 2014. Please visit www.universumglobal.com for more information about Universum and our global research.

Table of contents 2014 | Finland | Students | Engineering/Natural Sciences/IT APPENDIX EXECUTIVE SUMMARY UNIVERSITY BRAND PERCEPTION CAREER PROFILE EVALUATION EMPLOYER EVALUATION

Career Profile Evaluation 2014 | Finland | Students | Engineering/Natural Sciences/IT This chapter provides insights on the career preferences and expectations of your students in comparison to the total student population surveyed in Finland. The information and insights in the report will help you to: • Evaluate the career profile of your students on an aggregated level, as well as the talent trends that have evolved over the past years. • Find out what differentiates your students from those at other universities and which aspects make them unique. • Improve the visibility of your students to top employers by being able to communicate their unique strengths to employers in a quick and efficient way.

School of Electrical Engineering First choice Second choice Third choice Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer. Career goals 2014 | Finland | Students | Engineering/Natural Sciences/IT

All universities First choice Second choice Third choice Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer. Career goals 2014 | Finland | Students | Engineering/Natural Sciences/IT

All universities Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. The graph shows career goals chosen as first, second or third choice in 2014. The alternatives in the legend are sorted according to importance in 2014. Thus, the most important career goal in 2014 is at the top of the legend. Career goals across time 2014 | Finland | Students | Engineering/Natural Sciences/IT

In which industries would you like to work most after graduating? You can choose up to 3 industries. Most preferred industries (1-10) 2014 | Finland | Students | Engineering/Natural Sciences/IT

In which industries would you like to work most after graduating? You can choose up to 3 industries. Most preferred industries (11-20) 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering 3 220 EUR • All universities 3 082 EUR What is your expected salary before tax at your first employment after graduation, excluding commission and bonus? Expected monthly salary 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering 3 148 Female EUR 3 237 Male EUR What is your expected salary before tax at your first employment after graduation, excluding commission and bonus? What is your gender? Expected monthly salary | Gender gap 2014 | Finland | Students | Engineering/Natural Sciences/IT

All universities 2 905 Female EUR 3 197 Male EUR What is your expected salary before tax at your first employment after graduation, excluding commission and bonus? What is your gender? Expected monthly salary | Gender gap 2014 | Finland | Students | Engineering/Natural Sciences/IT

All universities This chart illustrate female expected salary as a share of male expected salary. Female/Male salary ratio What is your expected salary before tax at your first employment after graduation, excluding commission and bonus? What is your gender? Expected monthly salary | Gender gap across time 2014 | Finland | Students | Engineering/Natural Sciences/IT

15% expect to stay at the most 2 years at their first employment 30% expect to stay at the most 2 years at their first employment School of Electrical Engineering All universities How many years do you expect to work for your first employer after graduation? How long do students expect to stay at their first employer? 2014 | Finland | Students | Engineering/Natural Sciences/IT

The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige • The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS • The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognisingperformance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality • The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education • PEOPLE & CULTURE • REMUNERATION & ADVANCEMENT OPPORTUNITIES This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students. The Universum Drivers of EmployerAttractiveness 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Relative importance of each driver 2014 | Finland | Students | Engineering/Natural Sciences/IT

All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) Driver attractiveness across time 2014 | Finland | Students | Engineering/Natural Sciences/IT

How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) Employer Reputation & Image | Attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT

How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.. Which of these attributes are most important to you? (Max. 3) Job Characteristics | Attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT

How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) People & Culture | Attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT

How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) Remuneration & Advancement Opportunities | Attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering All universities Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness. Students’ overall top 10 preferences 2014 | Finland | Students | Engineering/Natural Sciences/IT

Careerist: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment. • Idealist: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards. • Entrepreneur: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems. • Internationalist: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad. • Harmoniser: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy. • Leader: A student who aims to be inspired and supported by management and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility. • Hunter: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs. The Universum Career Profiles are based on the attributes that students select as most important. More details can be found in the Appendix. The Universum Career Profiles 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering All universities Which of these are most important to you? The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix. The Universum Career Profiles 2014 | Finland | Students | Engineering/Natural Sciences/IT

Employer Evaluation 2014 | Finland | Students | Engineering/Natural Sciences/IT This chapter analyses the employer branding efforts and relative attractiveness of different employers towards your students. The information and insights in the report will help you to: • Evaluate relative performance of different employers and understand what challenges they face. Use these insights to successfully manage your corporate relationships. • Provide tangible feedback to your existing corporate partners on their employer branding efforts towards your students. Understand if the activities they organised have been effective. • Understand which employers your students would like to meet and want to learn more about. Use these insights to bring new employer partners into cooperation with your organisation.

Full company list • (55 - 100employers within each • main field of study) • Considered Employer ranking • (as many as applicable) • Ideal Employer ranking • (maximum five employers) • Potential applicants’ • ranking • (Yes, I have applied or will apply) • “Now choose the 5 employers you most want to work for, your 5 Ideal Employers.” • “Have you applied or will you apply to these companies/ organisations?” • “Below is a list of companies and organisations. For which of these employers would you consider working?” For layout reasons, the employer’s name can be shortened in this report. The Universum Rankings 2014 | Finland | Students | Engineering/Natural Sciences/IT

The Universum Recruitment Funnel 2014 | Finland | Students | Engineering/Natural Sciences/IT • DO STUDENTS KNOW WHO YOU ARE? Awareness • WOULD THEY CONSIDER WORKING FOR YOU? Consideration • ARE YOU their IDEAL EMPLOYER? Desire • HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? Application

School of Electrical Engineering | Engineering/Natural Sciences/IT Below is a list of companies and organisations. For which of these employers would you consider working? Considered Employer Ranking | Top 30 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering | Engineering/Natural Sciences/IT Now choose the 5 employers you most want to work for, your 5 Ideal Employers. Have you applied or will you apply to these companies/organisations? Potential Applicant Ranking | Top 10 2014 | Finland | Students | Engineering/Natural Sciences/IT

Employer Reputation & Image | Associations with Ideal Employers School of Electrical Engineering All universities Which of the following attributes do you associate with each employer? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute. 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering All universities Which of the following attributes do you associate with each employer? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) Job Characteristics | Associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.

School of Electrical Engineering All universities Which of the following attributes do you associate with each employer? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute. People & Culture | Associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering All universities Which of the following attributes do you associate with each employer? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute. Remuneration & Advancement Opportunities | Associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT

School of Electrical Engineering All universities Please write the first word that comes to mind when you think of these employers. These are answers written in by students who chose each company as an Ideal Employer. Spelling mistakes might occur. The size of the words are adapted for each chart. Top of mind associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT

The Universum communication channels framework 2014 | Finland | Students | Engineering/Natural Sciences/IT Print DIGITAL • Advertisements in business magazines • Advertisements in lifestyle magazines & other periodicals • Career guides/books • Career magazines for students • News print media advertisements • Recruitment brochures • University press & student organisation publications • Career guidance websites • Employer websites • Job boards • Live webinars with employers • Mobile apps • News websites advertisements • Professional networks/communities • Social networks/communities • Targeted emails In-person Other channels • Career fairs • Employer presentations on campus • Employer-sponsored events • Informational interviews • Lectures/case studies as part of curriculum • Skills sessions organised by employers • Student conferences • Direct mailings • Outdoor/billboard advertisements • Radio advertisements • TV advertisements

Through which channels have you learnt about these employers? Students most used communication channels 2014 | Finland | Students | Engineering/Natural Sciences/IT

WWW.UNIVERSUMGLOBAL.COM