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Tony Chen

Empower the Digital Media World. Tony Chen. Low cost client device design. 16MB SDRAM. 2MB Flash. DAC. 802.11b Wireless Card. Audio Out. Video Out. ES6425 DMP2. 10/100M Ethernet Controller. RJ45. Major advantages:

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Tony Chen

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  1. Empower the Digital Media World Tony Chen MIA Technology Inc. Confidential

  2. Low cost client device design 16MB SDRAM 2MB Flash DAC 802.11b Wireless Card Audio Out Video Out ES6425 DMP2 10/100M Ethernet Controller RJ45 • Major advantages: • Single chip to handle networking and decoding with one set of Sdram and Flash only • Total BOM cost is much lower than other solutions (Sigma Design or Ubicom) • One software code to handle network protocols and media decode and playback • Contents can be loaded into CF card and playback regardless of network bandwidth MIA Technology Inc. Confidential

  3. OSI Model MIA Technology Inc. Confidential

  4. Networked Digital Signage Player MIA Technology Inc. Confidential

  5. Current Advertising Method • Most video advertisings today use DVD player, VHS player or PC to playback many commercial contents in the public places – hotel, elevator, subway, retail store, bus, airport, bookstore, shopping mall, and theater …etc. • Current solutions have many drawbacks • DVD/VHS players: too much space, disc/tape producing, high maintenance cost, long duration, data update • PC: costly, more space, high maintenance cost • Content update is the biggest headache • Can’t do real time update or file management • Labor cost is increasing to hire operator to swap CF card • Content production is not flexible and costly, hard to make any changes • Can’t monitor each display station’s status • MIA’s solution is to provide a cost effective embedded system and easy to update content solution thru WAN or LAN network to solve the above problems MIA Technology Inc. Confidential

  6. Digital Signage Solution • Server monitoring software and signage player are 2 major components • Server monitoring software will handle the following tasks • Playlist editor to manage file content and playback sequence • Manage each signage player into specific group for group control • Remote control each individual signage player or each group • Player status inquiry and CF card capacity inquiry • Send playlist and monitor player’s downloading status • Schedule playback time and monitor playback status and report • Network command to delete or format CF card • Network command to shutdown or reboot remote player • Signage player will do the following tasks • Network configuration for client IP and server log in • Auto download content into CF card according to playlist file • Playback media content from CF card according to playlist file • Report status or inquiry back to server MIA Technology Inc. Confidential

  7. Player and Server Network System Diagram • CAT is a tool to create playlist file, client setup file • CAT is a monitoring server to view all clients’ activities • CAT is a real time command server to send IM, RSS to clients MIA Auto Start Mode: Autoplay thru internet MIA i-CAT CMS: manage players thru internet MIA CAT Mode: local LAN direct control Hostname: www.123.com http://63.203.72.103/demo/p.mpl 2. upload media files using FTP tool Remote PC [CAT] ftp/http Media Server 2. D/L media files 1. upload p.mpl to FTP from CAT 1. D/L p.mpl Player N login: (optional) Static IP or Dynamic IP Internet Router Player n Router Player n Report DDNS for Hostname Player n Player N DDNS i-CAT Server Internet-based CMS Software License Fee required [Auto start Mode] Server IP: hostname(www.123.com) Device IP: DHCP http://63.203.72.103/demo/p.mpl Dynamic DNS Service Center Local LAN Router Player 1 [Local LAN Mode with CAT] Server IP: 192.168.1.10 Player IP: DHCP Playlist D/L from PC(CAT) Media files D/L from PC or NAS Player 1 Local PC [CAT] Local NAS ftp/http Player 1 Player 1  (log in) IP: 192.168.1.11 IP: 192.168.1.10 MIA Technology Inc. Confidential

  8. Player Wired and Wireless Connection Diagram Internet Player 3G Mobile Modem Ethernet wire http://www.3g.co.uk/PR/Feb2008/5707.htm Local LAN SSID and key Player 802.11g Wireless Adapter Ethernet wire Player N 802.11g Wireless Router DSL Modem Multi-Port Switch Player Player Ethernet wire Player 1 Ethernet wire Optional MIA Technology Inc. Confidential

  9. Internet Connection HQ Control Server • Basic Operation Procedure • Power up Client device • Client log in to Server • Server sends playlist to client • Client downloads content to CF • Server control client to playback • And other commands Media Contents INTERNET WAN Ethernet Digital Media Device N Digital Media Device 1 Digital Media Device 2 CF CF CF Download to CF Then playback MIA Technology Inc. Confidential

  10. Local Network Connection HQ Media Server Download to CF Then playback Digital Media Device 2 WiFi Internet CF Local Media Server LAN Ethernet Digital Media Device 1 Digital Media Device N CF Direct streaming Download to CF Then playback MIA Technology Inc. Confidential

  11. MIA’s Network Features • Support Nucleus RTOS to handle basic TCP/IP layers • Implemented HTTP client and FTP client protocols to send/receive commands and files with http/ftp servers • Support fixed IP or DHCP address for client • Support fixed IP or DNS host name to log in server with user name and password security protection • Support both WAN Internet and LAN intranet network • ‘CF card’ as buffer to store data at client device and playback directly • Single MPEG decoder chip to handle multiple-thread tasks • Microsoft Windows based server control software to create playlist, transfer data file, and manage all client devices MIA Technology Inc. Confidential

  12. MIA’s Application Features • MIA Playlist editor allows users to create their playback files and sequence • Easy MIA DnS(Download and Start) thru custom URL to get playlist then download media files • Auto check with custom URL or subfolder if content has been changed then do auto-sync • Auto clock adjustment thru www.time.nist.gov • Client network setup configuration from CF card upgrade or Web Server control • Firmware upgradeable from CF card MIA Technology Inc. Confidential

  13. Download and Playback Method from CAT C.A.T. Client Administration Tool EZ-Play (Manual Mode) AutoPlay (Automatic Mode) Power up and login Select media files Click EZ-Play Download Playback Select media files Click AutoPlay Power up and login Download Playback Player 1 Player 1 Local PC [CAT] Player Local LAN MIA Technology Inc. Confidential

  14. How to Use AutoPlay Mode in CAT Method 2. Select any playlist file by below instructions Method 1. Direct click from playlist editor AutoPlaylist.mpl is created to be used Note1: Must reboot player to run Autoplay Note2: Player’s AutoStart mode = OFF AutoPlay mode can be On/Off on this check box MIA Technology Inc. Confidential

  15. How to setup Remote AutoPlay mode (power up, download and play) • 1. Setup FTP/HTTP content folder • Create URL path on FTP/HTTP server • Ex: FTP://signage.com/../../demo • Setup user name and password to access • Use any FTP tool to upload media files • 2. Setup “Remote AutoPlay” mode for players • Use CAT(client setup utility) to setup player’s values • and http URL sinage.com/../../demo/<name>.mpl • Click “Update Client” or Save as autoconfig.mia file and copy it to CF card • Plug CF into player and power up to do auto-updating • (all values of autoconfig.mia will be stored into player) • 3. Create playlist “<name>.mpl” and upload to FTP URL • Go to CAT’s remote FTP server -> Property • Enter FTP path, user name and password, then connect • Browse FTP and select media files to right window • Click ‘Upload Playlist’ and enter “<name>.mpl” • Later, repeat above steps to upload new “<name>.mpl” • (Player is required to reboot to download new playlist) Remote PC [CAT] • 4. Remote AutoPlay Mode • Power up players • Payer will automatically download <name>.mpl • Download contents and playback automatically Internet Player Player Player FTP/http server MIA Technology Inc. Confidential

  16. Real example to MIA FTP/HTTP Server for Remote Autoplay Mode Setup FTP for playlist file and Upload Setup remote URL playlist and store into player Upload <name>.mpl to FTP MIA Technology Inc. Confidential

  17. Product Specification • Hardware Features: • 2 channel audio • Built-in composite video or S-video output • 5V AC power adaptor input • Support various CF and other type memory cards • Wired 10/100M Ethernet network connection • Wireless WiFi module support (optional) • NTSC or PAL VGA output resolution • Software Features: • Support JPEG, MP3, MPEG1/2/4 file format • Chinese filename and font library support • Scrolling text banner with 16 F/G and 16 B/G text colors and instant update from remote server • Playlist editor • Playback image and music simultaneously • Easy autoconfig file to update setup parameters by CF card • RSS Feeds 2.0 MIA Technology Inc. Confidential

  18. Product Specification • Network Features: • Support ftp client, http client, web server protocols • Support fixed IP or DHCP IP • Support download and upload file capability • Automatic content update and synchronization with remote file folders • Auto start from pre-fixed URL address to download/playback content • Web-based client monitoring software features: • Support unlimited client devices and group management • Secured user name and password check during client log in • Support playlist, download, playback in a single command • Monitor each client’s playback/downloading status remotely • Support file delete, CF format, system shut down, reboot .. commands • Send instant message to client’s scrolling text banner MIA Technology Inc. Confidential

  19. Thank You MIA Technology Inc. Confidential

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