Som 301 001 team twelve
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COUPONERIFFIC. SOM 301-001 Team Twelve. Company Overview. Couponerffic.com is an online based coupon company Customers create profiles, search and save instantly Our company name and logo represent happiness, satisfaction. Our Mission.

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SOM 301-001 Team Twelve

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Som 301 001 team twelve

COUPONERIFFIC

SOM 301-001 Team Twelve


Company overview

Company Overview

  • Couponerffic.com is an online based coupon company

  • Customers create profiles, search and save instantly

  • Our company name and logo represent happiness, satisfaction


Our mission

Our Mission

We are an online coupon service dedicated to customer service and convenience. We plan to work with many different retailers and grocers across the nation to save you valuable time and money. Our number one goal is to change the way people save money.

Weiss, J.A., & Piderit, S.K. (1999). The Value of mission statements in public agencies. Journal of Public Administration Research and Theory: J-PART, 9(2), Retrieved from http://www.jstor.org.mutex.gmu.edu/stable/1181805?seq=4&Search=yes&term=statement&term=mission&term=writing&list=hide&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dwriting%2Ba%2Bmission%2Bstatement%26x%3D0%26y%3D0%26wc%3Don&item=10&ttl=39203&returnArticleService=showArticle&resultsServiceName=doBasicResultsFromArticle


Regular coupons vs couponeriffic com

Regular Coupons vs. Couponeriffic.com


Som 301 001 team twelve

Keystrengths

Weaknesses

  • Not established company

  • Develop new software

  • Obtain a share of the market

  • Develop relationships with clients

  • Develop relationships with investors

  • Web based

  • Convenient

  • Wide range of items

  • Valuable

  • Provides market research to investors

  • Narrow target market


Opportunities and threats

Opportunities and Threats

Opportunities

Threats

  • Green marketing by eliminating paper coupons

  • Once the technology is established, the service will be easy to implement and expand to different markets

  • Improving a current concept – better method and better service - which will allow for quicker acceptance

  • Intense competition

  • Security from identity theft/hackers

  • Consumers will not see the benefits

  • Companies won’t invest

  • Competitors will rule the market share


Limitations

Limitations

  • Compatibility of software/technology on different systems

  • Compatibility of stores: U.S. and Japan

  • No continuous income: one-time fee

  • Getting big-name stores to buy into it


Management business structure

Management & Business Structure

  • Joint venture: two or more companies share profits and losses

  • Similar partnerships would include Hotels and Airlines for Frequent Flyer Miles


Operation of website

Operation of Website

  • Sign-up through website.

  • Coupon card sent to customer for nominal one time fee of $5.

    • This card stores customer information, serial number.

  • Email updates and notifications of new coupons or featured coupons.

  • Customer selects what stores they want coupons from.

    • Customers who shopped here also shopped at _____________.

  • When new coupons are added to customer’s account, the information is sent to stores with the customer’s serial number.

  • At time of purchase, the customer’s data is scanned from the card in the system. The automatically deducts applicable discounts from customer’s order.


Target market competition

Target Market & Competition

Target Market

Competition

  • Broad

    • US

    • Japan

      • Both ranked high in technology integration

  • Specific

    • Mothers

    • College Students

  • www.coupons.com

  • www.valpak.com

  • www.coolsavings.com

  • Coupon booklets via mail

“New Study Identifies World's Most Innovative Nations.” (2008  October). Business Wire.  Retrieved November6, 2009, from ABI/INFORM Dateline. (Document ID: 1583738011).


Promotion

Promotion

Internet

Phone

  • Facebook

    • Top social network in US

  • Mixi

    • Top social network in Japan

  • Twitter

    • Available in US and Japan

  • Blogs

    • Target at home mothers

  • Email alerts

    • Target working mothers

  • Applications/Widgets

    • iPhone

    • Blackberry

    • Sharp SH models

  • Text alerts

Elmer-DeWitt, Philip. Fortune Brainstorm Tech CNN, 17 Aug. 2009. Web. 7 Nov. 2009 <http://brainstormtech.blogs.fortune.cnn.com/2009/08/17/apples-iphone-3gs-is-no-1-in-japan/>.

Mullan, E.. (2009, March). Mom 3.0: Marketing to High-Tech Moms. EContent,32(2), 14-15.  Retrieved November 6, 2009, from ABI/INFORM Global. (Document ID: 1656070461).

Nicole, Kristen. "Japan Social Network Mixi Joins OpenSocial Movement." Social Times N.p., Apr. 2009. Web. 6 Nov. 2009 <http://www.socialtimes.com/2009/04/mixi-opensocial/>.

Social Networking Watch Ed. Mark Brooks. N.p., Sept. 2009. Web. 7 Nov. 2009 <http://www.socialnetworkingwatch.com/usa-social-networking-ran.html>.

Top-selling smartphones in Q1 2009 @ IT Facts, 4 May 2009. Web. 7 Nov. 2009 <http://www.itfacts.biz/top-selling-smartphones-in-q1-2009/12969>.


Data warehousing data mining

Data Warehousing & Data Mining

  • Gathering of customer data, and categorizing customers into specific groups in relation to the business

  • Creating targeted offers for the particular customer category groups

  • Taking account or tracking the results to improve customer responses.


Estimated project cost 2 600 000

Estimated Project Cost: $2,600,000


Conclusion

Conclusion

  • Omega Enterprises – Couponeriffic.com

  • Changing the way people save money

  • Your support determines success


Som 301 001 team twelve

COUPONERIFFIC


Reference list

Reference List

Elmer-DeWitt, Philip. Fortune Brainstorm Tech CNN, 17 Aug. 2009. Web. 7 Nov. 2009 <http://brainstormtech.blogs.fortune.cnn.com/2009/08/17/apples-iphone-3gs-is-no-1-in-japan/>.

Mullan, E.. (2009, March). Mom 3.0: Marketing to High-Tech Moms. EContent,32(2), 14-15.  Retrieved November 6, 2009, from ABI/INFORM Global. (Document ID: 1656070461).

“New Study Identifies World's Most Innovative Nations.” (2008  October). Business Wire.  Retrieved November 6, 2009, from ABI/INFORM Dateline. (Document ID: 1583738011).

Nicole, Kristen. "Japan Social Network Mixi Joins OpenSocial Movement." Social TimesN.p., Apr. 2009. Web. 6 Nov. 2009 <http://www.socialtimes.com/2009/04/mixi-opensocial/>.

Social Networking Watch Ed. Mark Brooks. N.p., Sept. 2009. Web. 7 Nov. 2009 <http://www.socialnetworkingwatch.com/usa-social-networking-ran.html>.

Top-selling smartphones in Q1 2009 @ IT Facts, 4 May 2009. Web. 7 Nov. 2009 <http://www.itfacts.biz/top-selling-smartphones-in-q1-2009/12969>.

Weiss, J.A., & Piderit, S.K. (1999). The Value of mission statements in public agencies. Journal of Public Administration Research and Theory: J-PART, 9(2), Retrieved from http://www.jstor.org.mutex.gmu.edu/stable/1181805?seq=4&Search=yes&term=statement&term=mission&term=writing&list=hide&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dwriting%2Ba%2Bmission%2Bstatement%26x%3D0%26y%3D0%26wc%3Don&item=10&ttl=39203&returnArticleService=showArticle&resultsServiceName=doBasicResultsFromArticle


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