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Additional web site features Special search options in Google Current developments in Internet Marketing. CURRENT TOPICS IN INTERNET MARKETING. Additional Web Site Content Possibilities. Flash and other animation Video streaming “Podcasts” for downloading Newsfeeds. Online Photos.

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current topics in internet marketing
Additional web site features

Special search options in Google

Current developments in Internet Marketing

CURRENT TOPICS IN INTERNET MARKETING
additional web site content possibilities
Additional Web Site Content Possibilities
  • Flash and other animation
  • Video streaming
      • “Podcasts” for downloading
  • Newsfeeds
online photos
Online Photos
  • Tradeoff—resolution vs. file size
  • Possible solutions
    • Separate page versions for broadband and dial-up
    • Optimization based on likely connection held by target segment
    • Thumbnails leading to higher resolution photos
  • FrontPage will automatically reduce resolution of photos inserted into a page
specialized search features in google
Specialized search features in Google
  • Search for phrases—put search string in quotes
  • Exclude words—use minus sign—e.g.,marketing – sportswill get listings for marketing where the words “sports” does not occur
  • Use plus sign to require that a common word be included
more google options
More Google Options
  • Putting emphasis on a term
    • Order: international marketingvs.marketing International
    • Repetition—e.g.,international international marketing
  • Domain restriction—e.g., marketing site:.edu marketing site:microsoft.com
  • Document type restriction—e.g., pricing type:pdf
specialized google search engines and features
Specialized Google Search Engines and Features
  • Maps
  • Google Scholar
  • Google Local
  • Froogle
  • Google News
    • News alerts
blogs
Blogs
  • Increasingly used for
    • Political reporting/expression
    • Other personal expression
    • Technical/subject communications
  • Associated mailing lists
  • Power of links
entertainment content available online
Delivery

For online viewing

For download to iPods or similar devices

Payment

Flat rate subscription

Per episode download

Free

Advertising sponsored

Non-sponsored

Technology

Guards against “Tivoing” through commercials

Entertainment Content Available Online
spam current tricks
Spam: Current Tricks
  • Avoiding detection software
    • Sending of text as graphics
    • Random misspelling of words
    • Hiding true sender address
  • Commercial spam vs. virus e-mails
mobile internet access
Access methods

Cell phones

Computers connected to cell phones

“Hot spots”

Ethernet connections at hotels

Issues

Speed

Security

Completeness of content

Reach

Synchronization

Files

E-mail

Calendar

Contacts

Mobile Internet Access
search engines
Search Engines
  • Microsoft is offering new search engine—currently in “beta” version—to compete with Google—more pages promised
  • Possible new algorithms
    • Neural networks
    • Natural language interpretation
    • Bayesian updating based on
      • Searcher
      • Other searchers
market research
Market Research
  • Analyzing text
    • Blogs
    • User groups/forums
  • Consumption situations through photos online
    • Google Image, Alta Vista Image, Webshots.com
online education and seminars
Online Education and Seminars
  • Bandwidth requirements
  • “Synchronous” vs. “asynchronous”
internet access provider proposed charges to senders
Internet Access Provider Proposed Charges to Senders
  • Some ISPs have proposed charges to originators of
    • E-mail that would bypass anti-spam checks
    • Bandwidth intensive materials—e.g.,
      • Streaming/graphics
      • Teleconferencing
      • Movies
      • Songs
digital compression
Digital Compression
  • To original files to facilitate download
    • With preservation of all non-redundant information
    • With loss of resolution
  • Downloading/transmission methods—downloading existing content
issues for specific sites
eBay

Feedback system

Payment system

Classmates.com

Reach

Initial sign-up vs. maintenance

Personals Sites

Maturation of service; progression in Product Life Cycle

Liability issues

Opportunities

Special populations—e.g., ethnic, religious groups—ability to screen on specific criteria

Issues For Specific Sites
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