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CURRENT TOPICS IN INTERNET MARKETING PowerPoint PPT Presentation


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Additional web site features Special search options in Google Current developments in Internet Marketing. CURRENT TOPICS IN INTERNET MARKETING. Additional Web Site Content Possibilities. Flash and other animation Video streaming “Podcasts” for downloading Newsfeeds. Online Photos.

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CURRENT TOPICS IN INTERNET MARKETING

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Current topics in internet marketing l.jpg

Additional web site features

Special search options in Google

Current developments in Internet Marketing

CURRENT TOPICS IN INTERNET MARKETING


Additional web site content possibilities l.jpg

Additional Web Site Content Possibilities

  • Flash and other animation

  • Video streaming

    • “Podcasts” for downloading

  • Newsfeeds


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    Online Photos

    • Tradeoff—resolution vs. file size

    • Possible solutions

      • Separate page versions for broadband and dial-up

      • Optimization based on likely connection held by target segment

      • Thumbnails leading to higher resolution photos

    • FrontPage will automatically reduce resolution of photos inserted into a page


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    Specialized search features in Google

    • Search for phrases—put search string in quotes

    • Exclude words—use minus sign—e.g.,marketing – sportswill get listings for marketing where the words “sports” does not occur

    • Use plus sign to require that a common word be included


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    More Google Options

    • Putting emphasis on a term

      • Order: international marketingvs.marketing International

      • Repetition—e.g.,international international marketing

    • Domain restriction—e.g., marketing site:.edu marketing site:microsoft.com

    • Document type restriction—e.g.,pricing type:pdf


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    Specialized Google Search Engines and Features

    • Maps

    • Google Scholar

    • Google Local

    • Froogle

    • Google News

      • News alerts


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    Blogs

    • Increasingly used for

      • Political reporting/expression

      • Other personal expression

      • Technical/subject communications

    • Associated mailing lists

    • Power of links


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    Delivery

    For online viewing

    For download to iPods or similar devices

    Payment

    Flat rate subscription

    Per episode download

    Free

    Advertising sponsored

    Non-sponsored

    Technology

    Guards against “Tivoing” through commercials

    Entertainment Content Available Online


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    Spam: Current Tricks

    • Avoiding detection software

      • Sending of text as graphics

      • Random misspelling of words

      • Hiding true sender address

    • Commercial spam vs. virus e-mails


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    Access methods

    Cell phones

    Computers connected to cell phones

    “Hot spots”

    Ethernet connections at hotels

    Issues

    Speed

    Security

    Completeness of content

    Reach

    Synchronization

    Files

    E-mail

    Calendar

    Contacts

    Mobile Internet Access


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    Search Engines

    • Microsoft is offering new search engine—currently in “beta” version—to compete with Google—more pages promised

    • Possible new algorithms

      • Neural networks

      • Natural language interpretation

      • Bayesian updating based on

        • Searcher

        • Other searchers


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    Market Research

    • Analyzing text

      • Blogs

      • User groups/forums

    • Consumption situations through photos online

      • Google Image, Alta Vista Image, Webshots.com


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    Online Education and Seminars

    • Bandwidth requirements

    • “Synchronous” vs. “asynchronous”


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    Internet Access Provider Proposed Charges to Senders

    • Some ISPs have proposed charges to originators of

      • E-mail that would bypass anti-spam checks

      • Bandwidth intensive materials—e.g.,

        • Streaming/graphics

        • Teleconferencing

        • Movies

        • Songs


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    Digital Compression

    • To original files to facilitate download

      • With preservation of all non-redundant information

      • With loss of resolution

    • Downloading/transmission methods—downloading existing content


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    eBay

    Feedback system

    Payment system

    Classmates.com

    Reach

    Initial sign-up vs. maintenance

    Personals Sites

    Maturation of service; progression in Product Life Cycle

    Liability issues

    Opportunities

    Special populations—e.g., ethnic, religious groups—ability to screen on specific criteria

    Issues For Specific Sites


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