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PROMOTION

PROMOTION. Advanced Marketing. What is a Promotion Plan?. Assignment: Read the Internet article: http://www.smallbusinessnotes.com/marketing-your-business/promotion-plan.html. Promotion. Defined:

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PROMOTION

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  1. PROMOTION Advanced Marketing

  2. What is a Promotion Plan? • Assignment: Read the Internet article: http://www.smallbusinessnotes.com/marketing-your-business/promotion-plan.html

  3. Promotion Defined: Communication used to inform, persuade, or educate a target market about a product/service or business.

  4. Promotional Mix Strategies used to promote product or service • Advertising • Selling • Sales Promotion • Publicity/Public Relations

  5. Methods of Promotion • Trade shows (Also Called Trade Shows, Trade Exhibitions or Expos) • Allowances • Consumer promotions

  6. Trade Shows Defined: Exhibition organized so that companies may showcase their products/services • Business to Business Trade Show • Business to Consumer Trade Show

  7. Promotional Allowances • Reduction of the wholesale price for the retailer • Given my manufacturers to retailers to compensate the retailer for promoting the product or line

  8. Consumer Promotions • Coupons • Premiums • Deals • Incentives • Product Samples • Sponsorship • Promotional Tie-Ins • Placement • Loyalty Marketing Programs • Point of Purchase Displays

  9. Class Assignment Students will work individually or with a partner to develop a consumer promotion for The Falcons’ Nest. Students will develop and design the promotion completely, and deliver a PPT presentation to the class that outlines their recommendation and explains how this promotion will increase sales revenue for the store. 50 Points

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