Team Pomona

1. Team Pomona Wayne Lee Salma Rasheed Jasdeep Ram

2. Teddy

3. Abstract A companion for children ages 0 – 5 years Child monitoring for new mothers, parents, babysitting services Provides parents with online supervision/surveillance of child

4. Claims • Calms crying babies • Assists the mother and baby feeling safe and secure • Acts as a nanny and a babysitter • Replaces modern baby monitors • Able to respond and interact with the caretaker and child • Able to download music to sooth baby’s crying • Able to send emergency signals to law enforcement and medical services

5. Functions • Eyes: Color mini-camera • Ears: Wireless transmitters and receivers • Nose: Microphone • Head: Audio recorder • Mouth: Speaker • Body: Hard drive and Wireless connection

6. Functions Diagram Wireless transmitters and receivers Microphone Color mini-camera (Head) Audio recorder Speakers (Body) Hard Drive and Wireless Connection

7. Antecedents • Rock-A-Bye Bear by Marie Shields

8. Build-A-Bear Workshop by Maxine Clark • 1997 U.S. Patent #D494,232

9. Tickle Me Elmo by Tyco • Model # 62715 1995 • Model # 32715 1999

10. A.I. Super Toy TEDDY (Discontinued 2001) • Tiger Electronics

11. Marketing Plan

12. Target Market • The costumers we will be selling to are retailers. • For example: Toys R’ Us, FAO Schwartz, Sharper Image, KB Toy Store, Kids R’ Us • The main costumers in general that the product will be targeting are mothers with newborn babies.

13. Target Client Base • Working parents with children that need supervision. • Target all families with different income ranges (depending on Teddy features).

14. Strengths compared to our competition • Strengths • Wireless cable connection to desktop/notebook to download software to teddy hard drive. • Digital video/audio recordings. • Audio play back. • Video monitoring of the environment surrounding. • Parents are able to log in on laptop and monitor children from anywhere.

15. Weakness • Uses a lot of batteries • Parents are technology literate • Cost of Teddy may be high for lower income families.

16. Product Description • Calms crying babies • Assists the mother and baby feeling safe and secure • Acts as a nanny and a babysitter • Replaces modern baby monitors • Able to respond and interact with the caretaker and child • Able to download music to sooth baby’s crying • Able to send emergency signals to law enforcement and medical services

17. Material Pricing • The following are a list of items that can be included in the Teddy: • Hard drive - $40 • Video Camera - $30 • Wireless Connection - $50 • Audio Recorder/MP3 Player- $25 • Bear Material - $20 • Additional accessories: clothing, shoes. • Bear Minimum Price -$100 Including Camera, audio Recorder, bear material • (Materials imported from overseas.)

18. Advertising/Promotion • Online Orders • Retail Stores • Flyers/magazines • Pediatrician Offices • Newspapers • Billboards

19. Projected Profits • Teddy is an online business • No material are kept in stock • All materials are ordered when Teddy orders are placed • Therefore, if orders are not made no profits are lost

20. Steps in making a Teddy • Customer places an order online (directly or through retailer) • Simultaneously order is sent to manufacturer to let them know the material needed • Manufacturer sends the material to our warehouse where Teddy is assembled and shipped out