Oi 361 innovation design and creativity for a competitive advantage
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OI/ 361 Innovation, Design, and Creativity for a Competitive Advantage. Week Three: Creativity for innovative decision making. Creativity for innovative decision making. Types of mental models/mindsets (*** Please note that there is not a single model or prescribed set of models )

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Oi 361 innovation design and creativity for a competitive advantage

OI/ 361Innovation, Design, and Creativityfor a Competitive Advantage

Week Three:

Creativity for innovative decision making


Creativity for innovative decision making

Creativity for innovative decision making

  • Types of mental models/mindsets (***Please note that there is not a single model or prescribed set of models)

    • Techno-centric

    • Customer-centric

    • Business-centric

    • Personal-centric

    • Innovative-centric

    • Other


Creativity for innovative decision making1

Creativity for innovative decision making

  • Forces that influence the basic development of mental models/mindsets

    • Environmental

    • Hereditary

    • Education

    • Genetic

    • Past experiences


Creativity for innovative decision making2

Creativity for innovative decision making

  • Influencers that facilitate the evolution of existing mental model/mindset development

    • Inspiration

    • Intuition

    • Creativity/intelligence

    • Paradigm shift

    • Boundary-less thinking

    • Cognitive R&D


Creativity for innovative decision making3

Creativity for innovative decision making

  • Possible benefits of improving mental models/mindsets

    • Think different (Apple, Inc.)

    • See things differently

    • Consider issues across disciplines


Creativity for innovative decision making4

Creativity for innovative decision making

  • Possible limits of mental models/mindsets

    • “What you see is what you think

      • Perception versus reality

    • Limits opportunities and adaptability

    • Limits alternative viewpoints

    • Limits creative process


Creativity for innovative decision making5

Creativity for innovative decision making

  • Four steps to change your mental model/mindset

    • Understand your mental models/mindsets

    • Test new approaches

    • Overcome inhibitors to change

      • Don’t like to give things up

      • Expectations of others

      • Infrastructure

      • Start with small changes

      • Make information visible (management dashboard)

      • Build trust


Creativity for innovative decision making6

Creativity for innovative decision making

  • Four steps to change your mental model/mindset

    • Make the change to your mental models/mindsets

      • Examples:

      • Business/individual/society

      • Hiring exec./finding mate

      • Evaluating politicians


Creativity for innovative decision making7

Creativity for innovative decision making

  • Four styles of creative intelligence with influencers of organizational decision-making

    • Intuitive

      • Goal oriented

      • Common sense approach

      • Problem-solver

    • Innovative

      • Takes original approaches

      • Experimenter

      • Systematic inquiry approach


Creativity for innovative decision making8

Creativity for innovative decision making

  • Four styles of creative intelligence with influencers of organizational decision-making

    • Imaginative

      • Risk taker

      • Imaginative

      • Independent thinker

    • Inspirational

      • Societal awareness

      • Selfless

      • Courage of convictions


Creativity for innovative decision making9

Creativity for innovative decision making

  • Summary

  • Discussion Questions


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