Branding Your School: Building a Communication Network for Your School Vision. Presented by : Vanessa Landesfeind, Ed.D. Stephen R. D. Glass. Vision and Core Values.
Branding Your School:
Building a Communication Network
for Your School Vision
Presented by :
Vanessa Landesfeind, Ed.D.
Stephen R. D. Glass
The School B community is committed to fostering academic excellence that instills character development, life-long learning, respect, self-discipline and collaboration skills. School B commits to expanding community partnerships into mutually beneficial relationships with post secondary educational institutions, career and industry resources, civic and social organizations and student volunteer service to others. School B will continue to promote a safe and secure learning and social environment through inclusive extra-curricular and after school activities. It is School B’s vision that all students graduate having undergone a personalized and challenging academic program that empowers them to be successful and productive citizens in society.
Aligning Vision and Action
Schools are in competition with each other:
Long Term Inspiration
Short Term Action
When you are looking for a new place to eat how do you decide where to go?
When stakeholders become the channel.
Unsolicited/unofficial social media posts from satisfied stakeholders
Owned media is anything that the school produces or controls to publicize itself.
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