Why a dvertise in newsbrands ?. Newsbrands have always had scale and the ability to deliver large audiences; and in a multi-platform world this scale and reach is growing. Newsbrands reach more than. 80%. of the population each month. that's an audience of 40+ million.
Newsbrands have always had
scale and the ability to deliver large
audiences; and in a multi-platform
world this scale and reach is growing.
Newsbrands reach more than
of the population each month
that's an audience of
newsbrands, they are spending
more time with them.
hours a week
Men and Abc1s
did you know that in a week
newsbrands reach nearly
morewomenthan magazines do?
and more than
of 16-34s read a newsbrand each month
Newsbrands engage the
heart as well as the head.
People choose THEIR newsbrand for a
multitude of reasons and those reasons tend to be emotional ones... it reflects their views, passions and interests.
ENGAGEMENT = a powerful force in advertising
Newsbrands persuade people to
According to the 2014 Ebiquity study
'Payback 4' the average profit return
on investment for press is £1.48 for
every £1 spent...
and according to a BrandScience study
for Microsoft this increases to a massive
£6.41 for retailers.
newsbrands amplifies the effects of other
media, effectively supercharging them.
A campaign that features
TV + newsbrandssees
an average increase of
in the number of people agreeing
that advertising 'gives me a reason
to go out and buy' versus TV alone.
just paper anymore
Newsbrands include paper, tablet, mobile and online...
the opportunities to innovate and engage
a newsbrand audience are boundless.