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Why a dvertise in newsbrands ? PowerPoint PPT Presentation


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Why a dvertise in newsbrands ?. Newsbrands have always had scale and the ability to deliver large audiences; and in a multi-platform world this scale and reach is growing. Newsbrands reach more than. 80%. of the population each month. that's an audience of 40+ million.

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Why a dvertise in newsbrands ?

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Why a dvertise in newsbrands

Why

advertise in

newsbrands?


Why a dvertise in newsbrands

Newsbrands have always had

scale and the ability to deliver large

audiences; and in a multi-platform

world this scale and reach is growing.

Newsbrands reach more than

80%

of the population each month

that's an audience of

40+ million


Why a dvertise in newsbrands

... and not only are more people reading

newsbrands, they are spending

more time with them.

6.5

hours a week


Why a dvertise in newsbrands

We are famous for reaching

Men and Abc1s


Why a dvertise in newsbrands

BUT

did you know that in a week

newsbrands reach nearly

6 million

morewomenthan magazines do?

and more than

80%

of 16-34s read a newsbrand each month


Why a dvertise in newsbrands

Newsbrands engage the

heart as well as the head.

People choose THEIR newsbrand for a

multitude of reasons and those reasons tend to be emotional ones... it reflects their views, passions and interests.

ENGAGEMENT = a powerful force in advertising


Why a dvertise in newsbrands

Newsbrands persuade people to

BUY

According to the 2014 Ebiquity study 

'Payback 4' the average profit return 

on investment for press is £1.48 for

every £1 spent...

and according to a BrandScience study

for Microsoft this increases to a massive

£6.41 for retailers.


Why a dvertise in newsbrands

The scale, reach and power of

newsbrands amplifies the effects of other

media, effectively supercharging them.

A campaign that features

TV + newsbrandssees

an average increase of

48%

in the number of people agreeing

that advertising 'gives me a reason

to go out and buy' versus TV alone.


Why a dvertise in newsbrands

Papers aren't

just paper anymore

Newsbrands include paper, tablet, mobile and online...


Why a dvertise in newsbrands

So from...

augmented reality

thermal ink

video

apps


Why a dvertise in newsbrands

the opportunities to innovate and engage

a newsbrand audience are boundless.


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