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Why a dvertise in newsbrands ? - PowerPoint PPT Presentation


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Why a dvertise in newsbrands ?. Newsbrands have always had scale and the ability to deliver large audiences; and in a multi-platform world this scale and reach is growing. Newsbrands reach more than. 80%. of the population each month. that's an audience of 40+ million.

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Presentation Transcript

Why

advertise in

newsbrands?


Newsbrands have always had

scale and the ability to deliver large

audiences; and in a multi-platform

world this scale and reach is growing.

Newsbrands reach more than

80%

of the population each month

that's an audience of

40+ million


... and not only are more people reading

newsbrands, they are spending

more time with them.

6.5

hours a week



BUT

did you know that in a week

newsbrands reach nearly

6 million

morewomenthan magazines do?

and more than

80%

of 16-34s read a newsbrand each month


Newsbrands engage the

heart as well as the head.

People choose THEIR newsbrand for a

multitude of reasons and those reasons tend to be emotional ones... it reflects their views, passions and interests.

ENGAGEMENT = a powerful force in advertising


Newsbrands persuade people to

BUY

According to the 2014 Ebiquity study 

'Payback 4' the average profit return 

on investment for press is £1.48 for

every £1 spent...

and according to a BrandScience study

for Microsoft this increases to a massive

£6.41 for retailers.


The scale, reach and power of

newsbrands amplifies the effects of other

media, effectively supercharging them.

A campaign that features

TV + newsbrandssees

an average increase of

48%

in the number of people agreeing

that advertising 'gives me a reason

to go out and buy' versus TV alone.


Papers aren't

just paper anymore

Newsbrands include paper, tablet, mobile and online...


So from...

augmented reality

thermal ink

video

apps


the opportunities to innovate and engage

a newsbrand audience are boundless.