Implementing Social Media to Communicate with Your Customers. APPA Business & Financial Conference September 16, 2009. Chris M. Gent Kissimmee Utility Authority. About KUA. Founded in 1901 Florida’s sixth largest municipally-owned utility Provides service to 62,000 customers 325 employees
APPA Business & Financial Conference September 16, 2009
Chris M. Gent
Kissimmee Utility Authority
In tight financial times, communications expenditures are often the victim of a utility’s reduced budget.
That's why we need to be creative in how we communicate with our customers.
What happens if you don’t listen???
United... You broke my Taylor guitar.
United… Some big help you are.
You broke it, you should fix it
You're liable, just admit it.
I should've flown with someone else
Or gone by car
'Cause United breaks guitars.
Bottom line: how we communicate with our customers.
Social media levels the playing field for your utility and
If you’re not using them now, at least reserve your organization’s name for future use.
Go out and join the conversation today! how we communicate with our customers.