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Future of shopping in India Changing the way consumers buy And merchants sell. Why naaptol ? The opportunity. E-Commerce in India is less than 300M$ as against 300B$ in the US. 70% of products bought offline are researched online Key Factors: Very few focused players
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Future of shopping in India Changing the way consumers buy And merchants sell
Why naaptol ? The opportunity E-Commerce in India is less than 300M$ as against 300B$ in the US. 70% of products bought offline are researched online • Key Factors: • Very few focused players • No product research site with comprehensive information • No model providing a step by step roadmap to retailers to sell online • Offline Leads • Third party Selling • Own site selling • Experienced team @ naaptol has seen E-Commerce very closely • Hari Trivedi, President: Was earlier shopping head @ Indiatimes • Manu Agarwal, CEO & Founder: Provided IT to low touch commerce
What is naaptol ? • naaptol is a low touch E-Commerce company • Consumers use naaptol to find right product, compare and buy online or offline – in less time and for the best price! • Merchants use naaptol to increase sales on their offline stores, online stores and by directly selling on naaptol.com • Brands use naaptol to create awareness among consumers wanting to research and buy products in their category. • Completely automated technology for order processing with deep logistics integration • Employs 140 people in its 10K Sq Ft facilities
naaptol milestones • April 2008: Web 2.0 Naaptol.com launched with 30K products • July 2009: Affiliate stores for leading E-Commerce sites launched • October 2008: Rs 5 Cr Brand Campaign Launched • November 2008: Websites for Merchants enabled on Naaptol • January 2009: Social Shopping Launched • March – August 2009: Alliance with all leading print Media groups • June 2009: Call center made operational to enable sales over phone On-Going Achievements • Over 500 stores selling 100000 products on Naaptol.com • More than 25K unique visitors on naaptol everyday (Ranks 316 in India) • Sales worth Rs 15 lac by naaptol everyday (5Cr a month)
Who owns naaptol ? • Working promoters, employees and friends • Leading Media companies • Any you? naaptol is looking to raise funds to expand its operations rapidly Revenue Plan • Expected to do sales of Rs 1cr per day in 6 months with 20% gross margins