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noi12.co/OnyC98

noi12.co/OnyC98. Maximizing your communications budget The last 30 days. Trainer: Riley Sutton, CDPC Facilitated By: Hope Wood, NOI. Introductions. NOI O n Demand Who’s On? Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. What is your win basis?

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noi12.co/OnyC98

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  1. noi12.co/OnyC98

  2. Maximizing your communications budgetThe last 30 days

    Trainer: Riley Sutton, CDPC Facilitated By: Hope Wood, NOI
  3. Introductions NOI On Demand Who’s On? Norms
  4. FOLLOWING THE LAW Elections.neworganizing.com
  5. FOLLOWING THE LAW www.afj.org
  6. What is your win basis? Stretching your mail budget Robocalls: are they for you? TV, radio, other mass media Lit drops: you’d be surprised! The personal touch to set you apart The Sandwich: not just for lunch Wrap up: matching comms to goal
  7. Riley Sutton Founder, Principal Changing Dynamics Political Consulting
  8. What is your win basis? Issue vs. non-partisan vs. partisan Type of audience Size of audience (win number) Team Be Real: how can you get there? Persuasion Vs. Name ID
  9. Persuasion vs. Name ID Must draw people in Market research/polling Versus Have they ever heard of you?
  10. How will you get there?
  11. Stretching your mail budget
  12. Gangs buy in bulk Gang run mail pieces The more the merrier Smaller pieces Handily done
  13. Robocalls: are they for you? Name ID ONLY!!!!!!! Cheap Great for name ID Cheap Annoying Cheap “Great” for events Cheap
  14. Mass media: it’s murder
  15. DVR Killed the radio star TV: god help you Radio: all 16 people! The internets: a series of rubes Catch a virus http://www.youtube.com/watch?v=AEZjzsnPhnw Go to the movies Skywriting?
  16. Lit drops: You’d be surprised Do the math: can be cheaper than mail! Get it free! Stretch your vol shift hours Pitch as exercise! Don’t buy the Brooklyn Bridge
  17. The personal touch to set you apart How is your message different? Small races, personal touches Contact info Unique message Remember your win basis!
  18. The sandwich Make it all come together Messages hit at the same time Best message first and last Are you an early vote state? Get meta, a.k.a., tie in to your atmospherics
  19. The Wrap Up: Just another type of sandwich
  20. Match comms to goals Always keep win-basis in mind Make all your comms fit that goal Sandwich together your Stretched-out mail budget Robocalls (and live ones!) Mass media (TV, radio, etc.) Lit drops Make everything unique to this campaign
  21. One Last Thought
  22. Questions?
  23. Evaluation
  24. What’s next: THIS WEEK Election Administration Week – October 8 – 12 Protecting Your Voters: Strategies and Resources - MONDAYVoter suppression is a reality! Do not wait until Election Day to react to problems on the ground, join us for this webinar as we uncover strategies and resources to developing a pro-active voter protection plan for your campaign.  Polling Place Data & the Voting Information Project - TUESDAY In this session led by the NOI Election Administration Team, we'll go over the massive quantities of data collected and made accessible by NOI and how to put them to immediate use. Fighting Voter Suppression: Talking with Voters About ID and Other Laws - WEDNESDAY Find out the how you can help fight voter suppression in your campaign by talking with voters about ID’s and other laws. Election Protection Online Tools – THURSDAY  Social Media for Campaigns – FRIDAY
  25. Interdependent Leadership (aka the Snowflake Model) How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership

  26. www.neworganizing.com/toolbox

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