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Carnegie Mellon MBA

Carnegie Mellon MBA. Marketing Club. Officers. Deepshikha Bhargava VP Communications. Gabriel Nul President. Carrie Chu VP Skills Development. Jonathan Jonghee Jo VP Career Development. Hema Widhani VP Alumni Relations. Mission.

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Carnegie Mellon MBA

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  1. Carnegie Mellon MBA Marketing Club

  2. Officers Deepshikha Bhargava VP Communications Gabriel Nul President Carrie Chu VP Skills Development Jonathan Jonghee Jo VP Career Development Hema Widhani VP Alumni Relations

  3. Mission Help Carnegie Mellon MBA students gain a better understanding of marketing and prepare for careers in marketing through: • Career Development • Skills Development • Brand Awareness

  4. Views on Marketing American Marketing Association “The process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organization objectives”. Social Definition by Kotler “Is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others” Dilbert Dilbert "My design will meet all of our customers' current and future needs." Marketing: "That's no good. They'll never need to upgrade." Dilbert: "Please don't ask me to put flaws in my design." Marketing: "Flaws would work."

  5. What is in it for you? • Helping you in your internship search • Building your marketing network • Building your marketing skills

  6. Helping you in your internship search…. • Guiding you through the recruiting calendar – when to do what? • Mentor lunches • Fill in form to pair up with 2nd year mentor • Internship panel • Resume reviews • Mock interview sessions

  7. Building your marketing network …. • Business excellence conference May 2005 • Recruiting non recruiters • Alumni speaker series potentially within • Consumer products • Media • Technology products • Financial services • Social mixers with alumni and second years • Shadowing programs planned

  8. Building your marketing skills ….. • Case competitions • Internal • External • Getting marketing experience • Working on the Tepper brand • Course panels – ‘Choosing the right courses’ • Students • Professors • Discounted subscriptions • Brandweek • AMA

  9. Club Dues • 1st and 2nd year -$50 package • 1st Year MBA Students - $40 • 2nd Years • $20 for last year members • $30 for new members • Please make check payable to: Carnegie Mellon University • Deepshikha’s Mailbox by Sep 22

  10. Questions • Check out the website www.gsia.cmu.edu/afs/andrew/gsia/mktg-club • Contact us with any questions

  11. Tracks • Computational Marketing • Data Driven • Consumer Focused

  12. Now, on to the prizes!!! • Hurry up and join!  $5 minimum deposit today to be eligible for prizes • Britney says: • “All 1st Years and 2ndYears are eligible for cool prizes!!!” 1 First Place Winner: AMA Subscription 2 Second Place Winners: Brandweek subscription

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