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The Market Research Event. Official TMRE 2012 Debrief. The Market Research Event 2012. The following document outlines key takeaways and lessons learned organized around key areas of focus including Insights Transformation & Leadership Development

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Presentation Transcript
The market research event

The Market Research Event

Official TMRE 2012Debrief


The market research event 2012
The Market Research Event 2012

  • The following document outlines key takeaways and lessons learned organized around key areas of focus including

    • Insights Transformation & Leadership Development

    • The New MR Toolkit: Social Media, Mobile & Technology

    • Shopper Insights

    • Ad & Media Research

    • Data Analytics, Big Data, ROI & Measurement

    • Insight Driven Innovation

    • Brand Insights & Strategy

    • Trends & the Future


Insights transformation leadership development
Insights Transformation & Leadership Development

  • What did you learn that you didn’t already know?


Insights transformation leadership development1
Insights Transformation & Leadership Development

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Insights transformation leadership development2
Insights Transformation & Leadership Development

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Insights transformation leadership development3
Insights Transformation & Leadership Development

  • What are the key trends in this area that stand to impact your business?


Insights transformation leadership development4
Insights Transformation & Leadership Development

  • How do you compare to other companies you’ve heard from in this area?


The new mr toolkit social media mobile technologies
The New MR Toolkit: Social Media, Mobile & Technologies

  • What did you learn that you didn’t already know?


The new mr toolkit social media mobile technologies1
The New MR Toolkit: Social Media, Mobile & Technologies

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


The new mr toolkit social media mobile technologies2
The New MR Toolkit: Social Media, Mobile & Technologies

  • What supporting information – data, stats, books, websites, etc. did speakers share?


The new mr toolkit social media mobile technologies3
The New MR Toolkit: Social Media, Mobile & Technologies

  • What are the key trends in this area that stand to impact your business?


The new mr toolkit social media mobile technologies4
The New MR Toolkit: Social Media, Mobile & Technologies

  • How do you compare to other companies you’ve heard from in this area?


Shopper insights
Shopper Insights

  • What did you learn that you didn’t already know?


Shopper insights1
Shopper Insights

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Shopper insights2
Shopper Insights

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Shopper insights3
Shopper Insights

  • What are the key trends in this area that stand to impact your business?


Shopper insights4
Shopper Insights

  • How do you compare to other companies you’ve heard from in this area?


Ad media research
Ad & Media Research

  • What did you learn that you didn’t already know?


Ad media research1
Ad & Media Research

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Ad media research2
Ad & Media Research

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Ad media research3
Ad & Media Research

  • What are the key trends in this area that stand to impact your business?


Ad media research4
Ad & Media Research

  • How do you compare to other companies you’ve heard from in this area?


Data analytics big data roi measurement
Data Analytics, Big Data, ROI & Measurement

  • What did you learn that you didn’t already know?


Data analytics big data roi measurement1
Data Analytics, Big Data, ROI & Measurement

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Data analytics big data roi measurement2
Data Analytics, Big Data, ROI & Measurement

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Data analytics big data roi measurement3
Data Analytics, Big Data, ROI & Measurement

  • What are the key trends in this area that stand to impact your business?


Data analytics big data roi measurement4
Data Analytics, Big Data, ROI & Measurement

  • How do you compare to other companies you’ve heard from in this area?


Insight driven innovation
Insight Driven Innovation

  • What did you learn that you didn’t already know?


Insight driven innovation1
Insight Driven Innovation

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Insight driven innovation2
Insight Driven Innovation

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Insight driven innovation3
Insight Driven Innovation

  • What are the key trends in this area that stand to impact your business?


Insight driven innovation4
Insight Driven Innovation

  • How do you compare to other companies you’ve heard from in this area?


Brand insights strategy
Brand Insights & Strategy

  • What did you learn that you didn’t already know?


Brand insights strategy1
Brand Insights & Strategy

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Brand insights strategy2
Brand Insights & Strategy

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Brand insights strategy3
Brand Insights & Strategy

  • What are the key trends in this area that stand to impact your business?


Brand insights strategy4
Brand Insights & Strategy

  • How do you compare to other companies you’ve heard from in this area?


Trends the future
Trends & The Future

  • What did you learn that you didn’t already know?


Trends the future1
Trends & The Future

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Trends the future2
Trends & The Future

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Trends the future3
Trends & The Future

  • What are the key trends in this area that stand to impact your business?


Trends the future4
Trends & The Future

  • How do you compare to other companies you’ve heard from in this area?


Overall conference value
Overall Conference Value

  • What was the most valuable thing you learned at The Market Research Event?


Overall conference value1
Overall Conference Value

  • What competitive intelligence did you gather?


Overall conference value2
Overall Conference Value

  • What inspired you most at TMRE?


Overall conference value3
Overall Conference Value

  • What vendors will you follow up with as a result of meeting with them at TMRE?


Overall conference value4
Overall Conference Value

  • What aren’t you doing that you should be?


Short term actions
Short Term Actions

  • List your top 3 short term actions coming out of The Market Research Event


Long term actions
Long Term Actions

  • List your top 3 long term goals you will pursue coming out of The Market Research Event





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