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The Market Research Event. Official TMRE 2012 Debrief. The Market Research Event 2012. The following document outlines key takeaways and lessons learned organized around key areas of focus including Insights Transformation & Leadership Development

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The market research event

The Market Research Event

Official TMRE 2012Debrief


The market research event 2012

The Market Research Event 2012

  • The following document outlines key takeaways and lessons learned organized around key areas of focus including

    • Insights Transformation & Leadership Development

    • The New MR Toolkit: Social Media, Mobile & Technology

    • Shopper Insights

    • Ad & Media Research

    • Data Analytics, Big Data, ROI & Measurement

    • Insight Driven Innovation

    • Brand Insights & Strategy

    • Trends & the Future


Insights transformation leadership development

Insights Transformation & Leadership Development

  • What did you learn that you didn’t already know?


Insights transformation leadership development1

Insights Transformation & Leadership Development

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Insights transformation leadership development2

Insights Transformation & Leadership Development

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Insights transformation leadership development3

Insights Transformation & Leadership Development

  • What are the key trends in this area that stand to impact your business?


Insights transformation leadership development4

Insights Transformation & Leadership Development

  • How do you compare to other companies you’ve heard from in this area?


The new mr toolkit social media mobile technologies

The New MR Toolkit: Social Media, Mobile & Technologies

  • What did you learn that you didn’t already know?


The new mr toolkit social media mobile technologies1

The New MR Toolkit: Social Media, Mobile & Technologies

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


The new mr toolkit social media mobile technologies2

The New MR Toolkit: Social Media, Mobile & Technologies

  • What supporting information – data, stats, books, websites, etc. did speakers share?


The new mr toolkit social media mobile technologies3

The New MR Toolkit: Social Media, Mobile & Technologies

  • What are the key trends in this area that stand to impact your business?


The new mr toolkit social media mobile technologies4

The New MR Toolkit: Social Media, Mobile & Technologies

  • How do you compare to other companies you’ve heard from in this area?


Shopper insights

Shopper Insights

  • What did you learn that you didn’t already know?


Shopper insights1

Shopper Insights

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Shopper insights2

Shopper Insights

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Shopper insights3

Shopper Insights

  • What are the key trends in this area that stand to impact your business?


Shopper insights4

Shopper Insights

  • How do you compare to other companies you’ve heard from in this area?


Ad media research

Ad & Media Research

  • What did you learn that you didn’t already know?


Ad media research1

Ad & Media Research

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Ad media research2

Ad & Media Research

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Ad media research3

Ad & Media Research

  • What are the key trends in this area that stand to impact your business?


Ad media research4

Ad & Media Research

  • How do you compare to other companies you’ve heard from in this area?


Data analytics big data roi measurement

Data Analytics, Big Data, ROI & Measurement

  • What did you learn that you didn’t already know?


Data analytics big data roi measurement1

Data Analytics, Big Data, ROI & Measurement

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Data analytics big data roi measurement2

Data Analytics, Big Data, ROI & Measurement

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Data analytics big data roi measurement3

Data Analytics, Big Data, ROI & Measurement

  • What are the key trends in this area that stand to impact your business?


Data analytics big data roi measurement4

Data Analytics, Big Data, ROI & Measurement

  • How do you compare to other companies you’ve heard from in this area?


Insight driven innovation

Insight Driven Innovation

  • What did you learn that you didn’t already know?


Insight driven innovation1

Insight Driven Innovation

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Insight driven innovation2

Insight Driven Innovation

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Insight driven innovation3

Insight Driven Innovation

  • What are the key trends in this area that stand to impact your business?


Insight driven innovation4

Insight Driven Innovation

  • How do you compare to other companies you’ve heard from in this area?


Brand insights strategy

Brand Insights & Strategy

  • What did you learn that you didn’t already know?


Brand insights strategy1

Brand Insights & Strategy

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Brand insights strategy2

Brand Insights & Strategy

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Brand insights strategy3

Brand Insights & Strategy

  • What are the key trends in this area that stand to impact your business?


Brand insights strategy4

Brand Insights & Strategy

  • How do you compare to other companies you’ve heard from in this area?


Trends the future

Trends & The Future

  • What did you learn that you didn’t already know?


Trends the future1

Trends & The Future

  • What surprised you about this? Think of some defining moments and big results from the sessions you attended.


Trends the future2

Trends & The Future

  • What supporting information – data, stats, books, websites, etc. did speakers share?


Trends the future3

Trends & The Future

  • What are the key trends in this area that stand to impact your business?


Trends the future4

Trends & The Future

  • How do you compare to other companies you’ve heard from in this area?


Overall conference value

Overall Conference Value

  • What was the most valuable thing you learned at The Market Research Event?


Overall conference value1

Overall Conference Value

  • What competitive intelligence did you gather?


Overall conference value2

Overall Conference Value

  • What inspired you most at TMRE?


Overall conference value3

Overall Conference Value

  • What vendors will you follow up with as a result of meeting with them at TMRE?


Overall conference value4

Overall Conference Value

  • What aren’t you doing that you should be?


Short term actions

Short Term Actions

  • List your top 3 short term actions coming out of The Market Research Event


Long term actions

Long Term Actions

  • List your top 3 long term goals you will pursue coming out of The Market Research Event


Additional thoughts

Additional Thoughts


Additional thoughts1

Additional Thoughts


Additional thoughts2

Additional Thoughts


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