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The Taming of the Shrewd

tttIf you have more than one niche, autoresponders are a useful way of addressing your different audiences. They can feel more personal than newsletters, and can guide people through the maze of things you know towards the bits they are most interested in. Good email autoresponders confirm that you're in safe hands, and that you've come to the right place.<br><br>tttMy goal with every email is to offer some robust insights that my type of client can use to improve their business. It's my aim to educate and inspire in a practical and valuable way. For example: how to improve cashflow through better credit control; why giving employees shares doesn't motivate most of them; why business grinds to a halt when the owner goes on holiday. Six months after I first put this autoresponder sequence into play my coaching client base had more than doubled!4<br><br>tttLaunching your email newsletter list is a key stage in your content marketing journey, and something that will be part of your ongoing content life for many years to come.<br><br>tttChoose a format that your customers will appreciate, and one that's sustainable for you to maintain. (Your newsletter will be going out every month - so all-singing all-dancing formats will quickly become a burden to produce.)<br><br>tttRemember it's better to start small and develop an engaged and enthusiastic community, than spray and pray that you hit as many people as possible. Begin by inviting your own clients and contacts to join you.<br><br>tttMake your newsletter valuable, and you'll be welcomed into people's inboxes for many years to come.<br>

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The Taming of the Shrewd

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