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authentic Social marketing for the entrepreneur

authentic Social marketing for the entrepreneur. Shared Connections. Network Connections. Target Your Audience. Warm Leads. By targeting the message your audience will feel as if you know them and are speaking to their needs. Email is the most wanted form of online communication.

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authentic Social marketing for the entrepreneur

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  1. authentic Social marketingfor the entrepreneur

  2. Shared Connections Network Connections • Target Your Audience Warm Leads By targeting the message your audience will feel as ifyou know them and are speaking to their needs. Email is the most wanted form of online communication. Warmer Leads Brand Ambassadors

  3. The New Marketing Funnel Social marketing is touted as a top-down model of large numbers of prospects funneling down through online marketing communications to be converted into customers.

  4. Turning the Funnel Upside Down Cultivating and enabling satisfied clients generates authentic word-of-mouth, bringing the best new customer prospects into the marketing funnel. Empowering your satisfied clients to share their experiences and generate authentic word-of-mouth with at least six shareable touch points:

  5. Synchronizing the Gearsof Social Marketing

  6. Find Your Audience Where They Are Email = welcome / inbox Blog = stationary / updateable Twitter = timely / news stream Facebook = friendly / news stream Linked In = professional / directory Website = professional / brochureware Houzz = upscale / ideaware Pinterest = easy share / ideaware YouTube = story telling / video on demand • Make The Client Easy To Discover And Easy To Share

  7. Constant Contact Email is the most intimate way to communicate because you are invited in to someone’s mailbox. By targeting the message, your audience will feel as if you know them and are speaking to their needs. Email newsletters are easily shared with all of social media.

  8. Blogging for Events& Education Blogs teach versus sell. • Monthly Blog Posts create content worth sharing • Email newsletter • Facebook • Twitter • Pinterest • Houzz • Linked In • Website

  9. Facebook Facebook is a friendly online community that consists of news that is fed throughout the day giving brand ambassadors a place to share their experiences.

  10. Facebook Shares Events Sharing events is free and easy with Facebook. The Chef Series is an opportunity to cross promote between the restaurant and Klaff’s by inviting people to visit the showroom and support their favorite Chef.

  11. Twitter Twitter is an online socialnetworking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". Now in the UK

  12. Pinterest • 22-35 women visually express who they are and what they like • Pinterest is a tool for collecting and organizing things you love. • Make a wishlist • Plan a trip • Organize and event • Start a collection • Plan a project

  13. Houzz Idea Books Houzz is a place for home remodeling and design. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world.

  14. Houzz Idea Books Houzz is a place Klaff’s to lead with luxury designer products for the home. You are the experts who help define trends.

  15. LinkedIn Many, many members LinkedIn has 200 million members, in fact—and adds another two every second. InfluentialIt's one of the most influential, affluent, and highly educated audiences on the Web. Information seekers. 23% of members use LinkedIn when they need information about products and services.

  16. Constant Contact • Positioning managers as “Experts” helps all target audiences understand that Klaff’s is there to help anticipate any issues for: • Architects • Interior Designers • Builders • Electricians • Customers

  17. Featured Product • Becoming Synonymous • Search Engine Optimization (SEO) means when you search for a designer’s product you get: • The designer • The product • Klaff’s • Klaff’s expert • When you search for one, you get them all.

  18. Constant Contact New England Fertility: Doctors and Domestic and International Surrogacy for Straight & Same Sex Couples By targeting the message, your audience will feel as if you know them and are speaking to their needs. Email newsletters are easily shared.

  19. Facebook News that is fed throughout the day keeping NEF top of mind and gives brand ambassadors a place to share their experiences.

  20. LinkedIn NEF 550 Total Connections

  21. Twitter NEF 373 Followers Twitter follower increased with UK PR by 20. Events tweeted internationally in atimely manner.

  22. Becoming Synonymous • Search Engine Optimization (SEO) means when you search for a designer’s product you get: • The expert • The product • Online marketing • When you search for one, you get them all.

  23. Constant Contact • Clicks can tell you a lot about what type of content your readers are most interested in. • When a prospect/customer opens an email, and clicks a particular link; that’s a good indication that they’re interested.

  24. Find Your Audience Where They Are Email = welcome / inbox Blog = stationary / updateable Twitter = timely / news stream Facebook = friendly / news stream Linked In = professional / directory Website = professional / brochureware Houzz = upscale / ideaware Pinterest = easy share / ideaware YouTube = story telling / video on demand • Make Klaff’s Easy To Discover And Easy To Share

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