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Tourist arrivals to ASEAN 1991-2008

Figure 3 - Intra-ASEAN Travel (1996-2008) Intra-ASEAN Travel. Figure 4- ASEAN Monthly ... Thailand and the Malaysian government allocates more on promotion ...

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Tourist arrivals to ASEAN 1991-2008

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    ASEAN TOURISM DEVELOPMENT: Opportunities, challenges and future

    Slide 3:Tourist arrivals to ASEAN 1991-2008

    Slide 4:Total International Visitors Arrivals 2008

    Slide 5:Tourist arrivals to ASEAN: Overall picture

    Figure 3 - Intra-ASEAN Travel (1996-2008)

    Slide 6:Intra-ASEAN Travel

    Figure 4- ASEAN Monthly Arrivals (Jan-Dec) 2008

    Slide 7:ASEAN MONTHLY ARRIVALS 2008

    - Major Market Share by Region 2008

    Slide 8:Major Market Share by Region 2008

    ASEAN Top Ten Source Markets 2008

    Slide 9:ASEAN Top Ten Source Markets 2008

    International Tourism Receipt (million USD)

    Slide 10:International Tourism Receipt (million USD)

    Slide 11:Tourist arrivals to ASEAN: By country of origin

    Slide 12:Top 10 Countries of origin

    Tourism competitiveness: Top 10 countries and ASEAN ?????: World Economic Forum (WEF), ?????????????, 5 ?????? 2551 Medical Expenses USA and Emerging countries in Medical Tourism ?????: ???????? ???????? ??? ???????, ???????????????, 20 ?????? 2551 Thailand’s Market Share 2007 Tourist arrivals from ASEAN ?????: ??????????????????????????, ???????????????????????, ???????????, 14 ?????? 2551 Global Financial Crisis Terrorism Pandemics Natural Disaster ASEAN Integration Community of Connectivity SWOT ANALYSIS Strengths Weaknesses Opportunities Threats Mutual Recognition Agreement- MRA ASEAN tourism development strategy for 2011-2015. Degrading tourist attractions Concern over the safety of tourists Standardization of tourism services; Green Hotel, Food & Beverages Services SWOT ANALYSIS Strengths Opportunities visa-free access, intra-ASEAN aviation, transportation linkages massive business interests, shared overland borders extensive tourism awareness of the regional countries Political problems in Thailand Public services Tourism infrastructure Degradation of tourist resources Hospitality Sun, Sand, Sea History, Culture Food Shopping Eco-tourism, Tourism Heritage, Tourism Hospitality, Cruise Tourism Health Tourism SWOT ANALYSIS Strengths Weaknesses Opportunities Competitors Singapore competes in Healthy & Wellness with Thailand and is a highly safe shopping destination. Malaysia has similar tourist resources with Thailand and the Malaysian government allocates more on promotion than Thailand Vietnam Beautiful natural resources, value for money, safe and good government support Hong Kong - Macau and Disneyland shopping China – unique historical/culture Beautiful tourist resources over 30 districts value for money & multi-language tour guides Ineffective laws enforcement Resulting in unfair business practices SMEs accounting for 80% of business Only 70% of businesses are equipped to compete Beautiful natural resources Good transportation network Unique regional culture and Thainess Home stay Standard of Long stay Toilet facilities at tourist destinations Movie production in Thailand HR development in Thailand inbound, outbound, domestic And local guides SWOT ANALYSIS Strengths Weaknesses Opportunities Competitors

    Slide 20:ASEAN Tourism Roadmap

    Better transportation link ASEAN tourism promotion Standard of tourism services HR Development Tourism Investment Incentives

    Slide 21:Free Trade in Services in ASEAN

    Tourism is key Free trade within 2010 Extend beyond GATS Plus Borderless tourism Less investment barriers within ASEAN Free labour movement Less restrictions in foreigner ownership

    Slide 22:Future negotiation agendas

    Greater details (Mode 3) Foreign ownership 2006 ? 49% Foreign ownership 2010 ?70% Additional negotiation agendas : By 31 August 2005

    Slide 23:Threats to Free Trade Tourism

    Domestic policies and laws National security Public administration Tourism infrastructure Culture and environment Tax Source: APEC Tourism Impediments Study 2004

    Slide 24:Preparation for free trade tourism

    Revise relevant laws and regulations Implement mechanism to enhance cooperation Develop expertise in negotiation

    Slide 25:????????????????????????????????????????????????

    4. Enhance cooperation between public and private sectors 5. Improve basic infrastructure, e.g. finance, energy and public transportation 6. Develop international service standard Source : Victoria Waite presented in ‘ASEAN Trade in Services Seminar’, Kuala Lumpur, April 1, 2005.

    Slide 26:ASEAN TOURISM FORUM 2010

    “ASEAN, the Heart of Green: 10 destinations, One Conservation Vision”. the region’s commitment to a shared vision of sustainable and environmentally friendly development of its tourism industry.

    Slide 27:Future of tourism development in Thailand

    Depends on HR development – improve language skills, regularly update knowledge and be familiar with other ASEAN cultures

    Slide 28:Future of tourism development in Thailand

    By 2010, ASEAN will allow 70% foreign (from ASEAN members) ownership Opportunities for Thai investors Threats for Thai SMEs if not improve their services

    Slide 29:Future of tourism development in Thailand

    Free trade for aviation industry can help to increase tourist arrivals to Thailand But more competition from other ASEAN airlines

    Slide 30:ASEAN+3 Tourism Cooperation

    ASEAN-CHINA CENTRE ASEAN-JAPAN CENTRE ASEAN-ROK CENTRE

    Slide 31:????????????????????????????????

    1)???????????????????????? 2)????????????????????????????????? 3)?????????????????????????????? 4)????????????????????????????????????????????????????? 5)??????????????????????????????? 6)????????????????????????????????????????? 7)??????????????? Royal Coast

    Slide 32:????????????????????????????????

    8)???????????????????????????????? 9)????????????????????????????????? 10)??????????????????????????????? 11)?????????????????????????????????? 12)??????????????????????????????? 13)????????????????????????????????????????????????????? 14)??????????????? Active Beach

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