The volleyball brand what makes it unique
Download
1 / 16

The Volleyball Brand: - PowerPoint PPT Presentation


  • 379 Views
  • Updated On :

The Volleyball Brand: What makes it unique? Kathy DeBoer, AVCA Executive Director Spring Conference May 8, 2009 Why does it matter? 1. #1 principle of marketing – what sets you apart? 2. “Unique” as a four-letter word NCAA Brand Strategies managers Attracting Spectators “Ask”

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Volleyball Brand:' - sandra_john


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
The volleyball brand what makes it unique l.jpg

The Volleyball Brand:What makes it unique?

Kathy DeBoer, AVCA Executive Director

Spring Conference

May 8, 2009


Why does it matter l.jpg
Why does it matter?

1. #1 principle of marketing – what sets you apart?

2. “Unique” as a four-letter word

  • NCAA Brand Strategies managers


Attracting spectators l.jpg
Attracting Spectators

  • “Ask”

  • What Works?

  • “Insiders”

    • Advantage – Passion for Sport

    • -Disadvantage – No Objectivity


The sport l.jpg
The Sport

  • Non-Contact Team Sport

    • As opposed to basketball,

      ice/field hockey, lacrosse,

      soccer, softball/baseball



Volleyball in united states l.jpg
Volleyball in United States

  • 402,768 High School Girls

  • 15,009 Varsity Programs


Volleyball in united states7 l.jpg
Volleyball in United States

150,00 of 200,000 registered participants in USAV are junior girls. Growth of 100,000 in last 12 years.


Volleyball in the united states l.jpg
Volleyball in the United States

  • 1007 NCAA Women’s College Programs

    • 313 in Div. I (96%)

    • 276 in Div. II (93%)

    • 418 in Div. III (95%)

  • 257 NAIA Women’s College Programs

  • 380 Two-year Women’s College Programs


Volleyball in the united states9 l.jpg
Volleyball in the United States

  • 46,780 High School Boys

  • 2006 Varsity Programs


Volleyball in united states10 l.jpg
Volleyball in United States

Junior boys registered in USAV.


Volleyball in the united states11 l.jpg
Volleyball in the United States

  • 84 NCAA Men’s College Varsity Programs

    • 21 in Div. I

    • 16 in Div. II

    • 52 in Div. III (95%)

  • 17 NAIA Men’s College Programs

  • 400 Men’s Club Programs

  • 250 US Men play professionally overseas


Mostly a women s sport in the united states l.jpg
Mostly a women’s sportin the United States

  • Good News

    • Women’s game not a weak imitation

    • Creates opportunities in the women’s product market niche

  • Bad News

    • ½ the participants & the quiet ones

    • Sports Marketing to date about reaching male demographic




Technologically connected l.jpg
Technologically Connected

  • Webcasting

  • Chat Rooms/Blogs

  • Social Networking

    • Face Book

    • Twitter



ad