The Great Magazine Lecture. An adventure into the real world…. Overview. Business Models Editorial Models Implications for the Professional Writer. Business Models. Open “circ” (short for “circulation”) Sold to anyone with the cover price Closed circ Selected audience Often free. Costs.
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An adventure into the real world….
Critical Pause: Ah-ha! Could this be why so many cover lines include a specific number?
A feature article can have multiple purposes.
NOTICE: Purposes affect the reader.
A reader who takes away no value, won’t buy the next issue, circulation sinks, advertising rates go south…