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Sketching the User Experience 1. Concepts (and selected visuals) from this slide deck are based on: -Buxton, B. (2007) Sketching User Experiences: Getting the Design Right and the Right Design. Morgan Kaufmann. . Sketching is about Design.

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Presentation Transcript
slide1

Sketching the User Experience1

Concepts (and selected visuals) from this slide deck are based on:

-Buxton, B. (2007) Sketching User Experiences: Getting the Design Right and the Right Design. Morgan Kaufmann.

sketching is about design

Sketching is about Design

From Bill Buxton slide deck. Need to attribute the photograph.

why sketch
Why Sketch?

Getting the Design Right

  • generate an idea

idea

idea

Graphs on the next few slides were modified from images found in the Sept. 2009 Wikipedia entry: hill climbing

why sketch4
Why Sketch?

idea

Getting the Design Right

  • generate an idea
  • iterate and develop it

idea

idea

idea

idea

idea

But is it the best idea?

why sketch5
Why Sketch?

idea

Getting the Design Right

  • generate an idea
  • iterate and develop it

The problem

  • other better solutions may be available in different ideas
  • local vs. global maxima (local hill climbing)
  • often results from fixating on a single idea

idea

idea

idea

idea

idea 2

idea

idea

why sketches
Why Sketches

idea

Getting the Design Right

  • generate an idea
  • iterate and develop it

Getting the Right Design

  • generate many ideas and variations
  • reflect and choose
  • then iterate and develop your choice

idea

idea

idea

idea

idea5

idea5

idea3

idea8

idea6

idea7

idea5

idea2

idea9

idea4

idea1

Bill Buxton coined the expression ‘Getting the Design Right vs. Getting the Right Design’

exploration of a single idea
Exploration of a single idea

Slide contributed by Bill Buxton

exploration of alternatives
Exploration of Alternatives

… a designer that pitched three ideas would probably be fired. I\'d say 5 is an entry point for an early formal review (distilled from 100\'s) … if you are pushing one you will be found out, and also fired … it is about open mindedness, humility, discovery, and learning. If you aren\'t authentically dedicated to that approach you are just doing it wrong!Alistair Hamilton

VP Design

Symbol Technologies

Slide contributed by Bill Buxton

slide9

keypads touch

two different design ideas for cell phones

slide10

Elaborationopportunity seeking

Reductiondecision-making

Design process

Slide idea by Bill Buxton. Source: Laseau,P. (1980) Graphic Thinking for Architects & Designers. John Wiley and Sons

slide11

Design is choice. There are two places where there is room for creativity:

the creativity that you bring to enumerating meaningfully distinct options from which to choose

the creativity that you bring to defining the criteria, or heuristics, according to which you make your choices.

Bill Buxton

Source: Buxton book, p. 145

another design funnel
Another Design Funnel

From Buxton. Modified from Pugh, S. (1990) Total design: Integrated methods for successful products engineering. Addison-Wesley. P. 75

another design funnel13
Another Design Funnel

Iterative: General Iteration 1 Iteration 2 Iteration 3 overall concepts exploratory clarification resolution

Granularity: General Course Medium Fine overall big intermediate detailed concepts gestures development refinement

From Buxton. Modified from Pugh, S. (1990) Total design: Integrated methods for successful products engineering. Addison-Wesley. P. 75

product view the status quo
Product View: The Status Quo

Engineering

Sales

Modified from Buxton, p.72

product view integrating design
Product View: Integrating Design

Engineering

Design

Sales

Modified from Buxton, p.74

product view no silos
Product View: No Silos

Management & Marketing

Sales

Design

Engineering

Engineering

Design

Sales

Modified from Buxton, p.76

you now know
You now know

Sketching

  • is about design

The design process is about

  • getting the right design, and then getting the design right

The design funnel is about iteratively

  • generating and elaborating designs
  • choosing and reducing between designs

Design in product development is about

  • using the design funnel to develop ideas for green/red light appraisal
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