selling and marketing pharmaceuticals in the nordic region
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Selling and Marketing Pharmaceuticals in the Nordic Region. Stefan Mårtensson, VP Sales & Marketing. Medivir – a Competitive Pharma Company. There is a need for companies such as Medivir on the Nordic pharma market Medivir has the potential to become a successful pharma company

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selling and marketing pharmaceuticals in the nordic region

Selling and Marketing Pharmaceuticals in the Nordic Region

Stefan Mårtensson, VP Sales & Marketing

medivir a competitive pharma company
Medivir – a Competitive Pharma Company
  • There is a need for companies such as Medivir on the Nordic pharma market
  • Medivir has the potential to become a successful pharma company
  • How Medivir will become an established pharma company
the transformation of the pharma market
BEFORE

Rapid growth

Lot of resources = High sales

Improvement

Primary care driven

Many decision makers

NOW

Modest growth

Lot of resources ≠ High sales

”Value for money”

Specialty driven

Few decision makers

The Transformation of The Pharma Market
uk and sweden are the most regulated markets in the world
UK and Sweden Are The Most Regulated Markets in The World

NICE

PCT

GPs

Formulary lists

National recommendations

GPs prescribe according to formulary lists

MPA/ SBU/

LFN

County

council

GPs

Formulary lists

National recommendations

GPs prescribe according to formulary lists

current trends leads to restructuring of big pharma companies
Current Trends Leads to Restructuring of Big Pharma Companies
  • Market growth derived mainly from specialist products
  • Less decisions taken by GP’s
  • More power to Drug Committees and Drug Formulary Lists
  • Reduced access to prescribers
  • Increased demand from buyers
  • Restructuring of the pharma companies – more focus, less people
why there is a place for medivir pharma
Why There is a Place for Medivir Pharma
  • Few decision makers - no need for extensive detailing power
  • Request for scientific information - less need for extensive promotional budgets
  • Willingness to pay for drugs meeting unmet needs in niche areas
  • Growing demand from traditional pharma companies to partner with smaller and specialized companies
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